Theakston and Blackrose team up to reignite cask passion

The partnership means Theakston Best Bitter will be available throughout Blackrose’s 27 cask serving sites.

This comes as Theakston launched Summit – a 4.2% ABV pale ale that has been specially brewed to be served extra chilled through a dedicated hand pump.

Prime condition

Joint managing director Simon Theakston said: “As a brewery we are passionate about our product and championing the wider cask market, so it’s fantastic to be working with Blackrose Pubs, which appreciate the craftmanship that goes not just into creating beer but also ensuring it’s delivered in prime condition to customers.

“With almost two centuries of brewing expertise behind us, we know how important it is to pass on the skills of conditioning, tapping casks and cellar maintenance to the next generation of pub leaders. We’re very excited to see where our journey together takes us.”

Furthermore, the business is also providing training at its Masham brewery where Blackrose staff can learn about conditioning, tapping the casks, cellar maintenance and achieving the perfect pour.

Iconic beer

Blackrose Pubs procurement manager Fiona Smith said: “As a business, we believe a pub is so much more than just bricks and mortar and want to create expert-led pubs that put customers at the heart.

“So when we were looking for a cask partner, Theakston, with its ‘more than just a pint’ philosophy, was an obvious fit.

“As a brewery, its beer is iconic and as a business it has a heritage and expertise that spans generations, so who better to share their knowledge with our teams.

“This is just the first step in this partnership but the feedback from our customers about Theakston Best and our team’s understanding of cask beer has already been overwhelming.”

She hoped the businesses can reignite the nation’s love for cask beer by showcasing the products available.