Drinks list 2023

Jack Daniels remains UK’s favourite whisky

By Nikkie Thatcher

- Last updated on GMT

Rising up: all the top 10 whisky brands saw increases of more than 100% in volume and value sales (image: Getty/lucentius)
Rising up: all the top 10 whisky brands saw increases of more than 100% in volume and value sales (image: Getty/lucentius)

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While all whisky brands saw sales hikes of more than 100% over the past 12 months, Jack Daniels was the most popular.

The top five selling whiskies have remained unchanged since last year with Jack Daniels topping the list, seeing a 145.6% rise in volume sales – up from 93,537 nine-litre cases (9lc)

Last year’s number two – Famous Grouse – retained its spot and saw volume sales increase by 122% to 91,462 9lc while value rose by 130.6% to £92.9m.

Third place was Bells, which also kept its spot. The spirit’s 2021 with volume sales were up to 72,600 9lc (a 134.9% increase) and a similar proportion for value to £73.4m (up 144.3%).

Missing out on the top three was Jameson, which was named the fourth most sold whisky brand.

Biggest rise

Value sales for Jameson rose by 156.6% to 25,630 9lc while value also saw an increase of 165.2% to £80.1m.

Number five was Johnnie Walk Black Label 12 Year Old rose up a place compared to last year and saw the biggest sales across the top 10 brands.

Volume increased by 191% to 34,793 9lc and value increased from £16.7m to £51.7m – up 209.1%.

The number one’s sister brand – Jack Daniels Tennessee Honey Whisky Liqueur took sixth place thanks to 17,258 9lc volume sales (a rise of 137.2%) while value sales also saw a hike of 146.7% to £20.9m.

Dropping down a place this year despite rises in volume (100.2%) and value (104.5%) sales, was Whyte & Mackay, coming in at number seven.

New entry

Makers Mark Kentucky Bourbon was up one place against last year at eighth, with significant increases in both volume (141.1%) and value (152%) sales.

Ninth place Johnnie Walker Red Label was down by one this year but also saw sales increase by more than 100%.

Volume rose by 111.2% to 12,061 9lc and value by a similar percentage – 119.2% to £18.1m.

This year’s number 10 remained the same as the previous year – Monkey Shoulder, which was a new entry to the list last year.

The William Grant & Sons-owned brand experienced sales up by 120.6% from 4,863 in terms of volume and 126.9% in value from £7.1m.

  • All data provided by CGA for the 12 months to 8 October 2022
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