In a bid to help hospitality businesses expand and “level up” their offering during a “difficult” period, Majestic Commercial announced trade prices for its wine range, which includes more than 1,100 different serves, would be locked until the end of April 2023.
Majestic COO Robert Cooke said: “We are delighted to be able to offer frozen prices for this extended period of time to help support our on-trade partners throughout what will be a difficult winter season.
Wealth of expertise
“With a wealth of wine expertise across the Majestic business, Majestic Commercial is already helping thousands of independent pubs, bars, and restaurants around the UK level up their wine offerings, and this price freeze will help even more do so.”
This comes as the sector has faced price hikes across the board over recent months from energy costs to food and inflation, making the run up to the festive period and what should be their busiest time of year “tricky”.
On top of the price freezes, the specialist wine retailer will offer non-commercial customers the chance to win £1,000 to spend with Majestic by recommending their favourite pub, calling the deal a “win-win” for businesses and consumers alike.
In order to win, non-commercial customers need to fill out a form on the retailer’s website detailing their recommended independent venue and will qualify for the £1,000 voucher, sent via five £200 gift cards over 10 months, should the nominated site sign with Majestic, which operates more than 200 stores nationwide and claims to be the country's largest wine retailer.
Cooke added: “By offering a chance for wine lovers to win £1,000 too, we are hoping to help Majestic customers support their favourite locals, and in turn be rewarded for helping businesses make a Majestic discovery.”