Lucky Saint to open pub in March

By Gary Lloyd

- Last updated on GMT

Lucky move: the new pub will serve beers with and without alcohol
Lucky move: the new pub will serve beers with and without alcohol

Related tags Low to no Beer Lager Property

Alcohol-free beer brand Lucky Saint is set to open a pub in March in central London.
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How the Lucky Saint pub will look

The B Corp UK-registered business founded by Luke Boase has revealed it will open the site on Devonshire Street in London’s City of Westminster borough and it will serve more than just non-alcoholic beverages.

Lucky Saint managing director Emma Heal said the business is determined to “do this right, not fast” and added Boase came up with the idea more than two years ago.

Lessons learned

She said: “We've learned so many good (and hard) lessons from our incredible friends and colleagues across UK hospitality and now we want to pay it forward.

“Our aim is to provide a warm, inclusive and inviting community hub – ‘a Pub for our times’, and we can't wait to host you.”

She added the pub would provide “a delicious range of the best there is in alcoholic and non-alcoholic drinks, enjoyed in or outside under our stunning new awnings; reimagined classic pub food; a peek-through window to our podcast studio – where you may catch BBC's Greg James doing his thing.

Gorgeous roof terrace

Heal continued: “And events to bring people together, whether that’s rounders and ride-outs in Regent’s Park to more mental health training in our airy first floor space, mindful drinking courses held by Club Soda, to hosting our customers looking out across London on our gorgeous roof-terrace.”

Lucky Saint unfiltered low-alcohol lager was the eighth best-selling low and no-alcohol beer​ in the on-trade during 2022.

The brand sold 2,167 hectolitres in volume of its beer with value sales of £1.7m and was a new entrant to the on-trade top 10 list as compiled by CGA.

Earlier this month, new research found 21% of UK adults would drink alcohol-free beer​ as an alcohol alternative at social events where other people would be drinking alcohol.

Related topics Beer

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