Hydes invests £150k into new look for village pub

By Nikkie Thatcher

- Last updated on GMT

Refurbished site: the Crown Inn, Cheadle has received a £150,000 investment for its new look
Refurbished site: the Crown Inn, Cheadle has received a £150,000 investment for its new look

Related tags Property Multi-site pub operators Beer

North west-based brewer and pub operator Hydes Brewery has relaunched Cheadle pub the Crown Inn after a £150,000 investment.

The refurbishment programme included a new look in celebration of the new King, timed to be complete in time for the coronation (Saturday 6 May).

The new look of the traditional pub, which was originally bought by Hydes in 1965, will include an extensive inside redecoration, improved lighting, new booth seating alongside an updated sound system and TVs plus a redesigned bar layout, more spacious seating area and a bar side snug.

A refresh of the external of the building has also been undertaken in a bid to further enhance the pub’s appeal.

Pub manager Caolan Colton has a planned programme of live music and entertainment in place for the coronation weekend and a variety of Hydes cask ales will also be available alongside a specially-brewed celebratory coronation ale to mark the occasion with a number of draught lagers, cider and spirits also on offer.

Investment programme

This latest refurbishment is part of the company’s ongoing multi-million pound investment programme where Hydes has pledged more than £4.5m to spend on capital expenditure on its estate throughout 2022 with plans to add to the investment throughout this year.

Hydes Brewery managing director Adam Mayers said: “The Crown Inn is a friendly, traditional pub that is rich with character and typical of a Hydes pub of today.

“It is a great pub to relax and enjoy a memorable pint while watching a match or live music. The reopening has been timed to coincide with the coronation so customers can enjoy the celebrations and officially toast the event in an aptly named pub.

“We are very happy to see the Crown Inn revitalised with an inviting new look and feel but still retaining its distinct sense of heritage, which is very important to us and all our customers.

“Offering the best in fine ales, world lagers, great wines and a warm welcome combined with weekly live entertainment and all the live sporting action, there’s always a reason to visit the Crown.

“Hydes remains fully committed to all of the pubs across its estate and the refurb of the Crown Inn is the latest in our ongoing programme of planned redesigns and refurbishments."

Company activity

He added: “Providing our customers with a quality, memorable experience is a key consideration and we know they won’t be disappointed.”

The business recently announced it was celebrating 160 years of brewing​ with a number of activities taking place across this year.

Hydes was formed in 1863 and now supplies beers throughout the UK to the on-trade, wholesalers and other brewers alongside its pub estate of more than 40 sites across the north west of England and north Wales.

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