Urban Pubs & Bars to reach 41 sites with Waterloo opening

By Gary Lloyd

- Last updated on GMT

On track for September: the Victory will be Urban Pubs & Bars' first transport hub opening
On track for September: the Victory will be Urban Pubs & Bars' first transport hub opening

Related tags Pubco + head office Multi-site pub operators Property

Publican Awards winner Urban Pubs & Bars is set to launch a site at Waterloo station with an opening date of mid-September.

Urban Pubs and Bars’ first foray into the competitive station market is a 5,080sq ft establishment – The Victory – situated upstairs on The Balcony at Waterloo station will be the group’s 41st​ site. The Balcony, which is the longest at any British rail station, is currently home to operators such as Marugame and Benugo restaurant brands.

Urban Pubs & Bars won Best Managed Pub Company at the Publican Awards​ in April this year and has subsequently appointed Chris Hill as its group managing director to help expand the business and roll out more concepts.

First venture into transport hubs

Hill, whose CV includes chief executive roles at both New World Trading Company and RedCat, said: “As well as being our first venture into transport hubs, the Victory at London Waterloo is ideally located to capture customers looking to enjoy London’s Southbank as well as popular landmarks including the BFI IMAX and the London Eye.”

Network Rail property commercial director Hamish Kiernan added: “To secure Urban Pubs & Bars’ first venue in a transport hub is testament to the continued commercial strength of our stations.

“The Victory will deliver a new and vibrant offer for customers as we elevate our retail and restaurant mix. This additional investment demonstrates the ongoing appetite from successful brands for Waterloo Station.”

Varied sites

Urban Pubs & Bars operates 40 sites across the capital, from sports-focused site Bat & Ball in Stratford, Nest in Bishopsgate offering great cocktails to Spanish and Italian cuisine at Ember Yard in the heart of Soho.

In October 2021, the business acquired 13 sites from Barworks.

The Victory will join BrewDog’s flagship site at the London station, which was also a winner at the Publican Awards for Best New Site​ and Best Pub Brand/Concept​.

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