First holiday park pub opening for JDW

By Gary Lloyd

- Last updated on GMT

Inaugural site: the Five Stones will be located at Haven's Primrose Valley in North Yorkshire
Inaugural site: the Five Stones will be located at Haven's Primrose Valley in North Yorkshire

Related tags Jd wetherspoon Tim martin Pubco + head office Multi-site pub operators

JD Wetherspoon (JDW) will open its first pub at a holiday park on Friday (8 March).

The Five Stones pub will open its doors at Haven’s Primrose Valley holiday park in Filey, North Yorkshire.

Haven is the first and only UK operator to enter into a commercial partnership with JDW.

Andy Milner, who will be the manager of the pub, said: “We’re really excited to start the season by opening the doors of our brand-new pub to our owners and holidaymakers.”

JDW commercial director Michael Barron added: “We are delighted to be opening at Primrose Valley holiday park.

“We are confident that owners and holidaymakers will welcome the pub and that it will be a great addition for the park.”

February price hike

Last month, the managed pub operator announced it had increased its prices by up to 3.95%.

A spokesperson said at the time: “Most prices in JDW pubs have increased by 3.95% from Thursday 1 February 2024.

“Some prices have increased by less. Ruddles Bitter has increased by 1%, Bud Light lager, Stowford Press cider and Doom Bar bitter have increased by 2%. Draught Pepsi has not increased.

“The average increase across all bar and food products is 3%.”

JDW chairman Tim Martin put the price rises down to cost hikes facing many businesses in the sector.

He added: “JDW, like most pub companies, has seen some big increases in costs. We believe our prices remain competitive, even after these changes.”

Longest-running site hits market

At the end of January, JDW confirmed its longest-running site – the Rochester Castle, in Stoke Newington, north-west London – had been placed on the market.

The pub, which has been in the JDW since 1982, was believed to have been a pub as long ago as 1702 when it was the Green Dragon.

JDW spokesperson Eddie Gershon told The Morning Advertiser​ at the time: “When JDW does on occasion put some pubs up for sale, it’s always a commercial decision, and that’s what’s happened here.

“We know customers and staff will be surprised and disappointed with the decision but JDW does make commercial decisions and sometimes sells pubs.”

He said the pub will continue to trade as normal until it is sold and all staff had been briefed on the situation and nobody would lose their job due to the sale of the site.

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