In August last year, survey results showed the price was £4.98 for a pint in a pub but new research in January 2025 for The MA Pint Price Survey has found the figure is now £5.08 just a few months on.
This means an average pint is 26p more than the figure reported by the Office of National Statistics – £4.82 – in December 2024.
The survey was originally carried out in March 2024 and the results can be found here.
The MA Pint Price Survey studies the average prices of pints across London, the Midlands, north-east, north-west, south-east, south-west, Scotland and Wales and includes more than 30 beer brands across the category including lagers, craft, cask and stout.
Neck Oil moves up
Beavertown Neck Oil has overtaken Asahi to be the highest priced pint, as an average, across all regions, clocking in at £6.36 and is the most expensive in London at a whopping £6.92 while the Midlands and the north-east serve the cheapest Neck Oil at £5.70 each.
Some 10 of the 33 beer variants dropped in average price since August 2024, which included three cask beers – Greene King IPA, Abbot Ale and Wainwright while two craft beers fell too (Camden Hells and BrewDog Punk IPA). Core lager brands to have come down in average price include Carling, Carlsberg and Pravha with just Madri and Asahi falling in the premium lager category averages.
London pubs are the only regional ones charging more than £6 for a pint of any variant, with the average clocking in at £6.16.
The nearest average pint price was 73p cheaper – in the south-east – at £5.43. Taking third spot in the highest average price for a pint category was the south-west at £5.43.
The cheapest was the Midlands where a licensee will charge just £4.47.
Price fall in Midlands
The average pint price between August 2024 and January 2025 went up in all but one region. Prices fell overall in the Midlands by 1.28% while the largest hikes upwards were to be found in the north-east (5.66%) and Scotland (5.23%).
Pint price percentages rose in Wales by 3.05%, north-west by 2.76%, south-east by 2.54%, London by 2.26% and south-west by 0.8%.
The most expensive average pint price in each region was Peroni in London (£6.93), Beavertown Neck Oil in the south-west (£6.84), Heineken in the north-west (£6.75), Beavertown Neck Oil in Scotland (£6.70), Beavertown Neck Oil in the south-east (£6.58), Beavertown Neck Oil in Wales (£6.38), Peroni and Asahi in the north-east (£6.15) and Beavertown Neck Oil in the Midlands (£5.70).
| Price position | Brand name | Average price |
|---|---|---|
| 1 | Beavertown Neck Oil | £6.36 |
| 2 | Peroni | £6.08 |
| 3 | Asahi | £5.92 |
| 4 | Birra Moretti | £5.82 |
| 5 | Estrella Damm | £5.81 |
| 6 | Camden Hells | £5.72 |
| 7 | BrewDog Punk IPA | £5.64 |
| 8 | Camden Pale Ale | £5.59 |
| 9 | Corona | £5.54 |
| 10 | Staropramen | £5.42 |
| 11 | San Miguel | £5.40 |
| 12 | Guinness | £5.37 |
| 13 | Cruzcampo | £5.30 |
| 14 | Heineken | £5.28 |
| 15 | Madri | £5.26 |
| 16 | Pravha | £5.21 |
| 17 | Timothy Taylor’s Landlord | £5.09 |
| 18 | Stella Artois | £5.04 |
| 19= | Amstel | £4.95 |
| 19= | Tribute Pale Ale | £4.95 |
| 21 | Pedigree | £4.76 |
| 22 | London Pride | £4.71 |
| 23 | Doom Bar | £4.67 |
| 24 | Abbot Ale | £4.60 |
| 25 | Coors Light | £4.56 |
| 26 | Hobgoblin | £4.49 |
| 27 | Wainwright | £4.47 |
| 28 | Foster’s | £4.39 |
| 29 | Budweiser | £4.37 |
| 30 | Greene King IPA | £4.36 |
| 31 | Carlsberg | £4.32 |
| 32 | Carling | £4.26 |
| 33 | Tennent’s | £4.02 |
Survey figures show a multitude of fluctuations during the period and it must be noted that all submissions of pint prices are made at a certain point in time and pricing can be volatile.
