Evolv, which was acquired under the D&D London name by Breal Capital and Calveton in 2023, operates bars, restaurants and hotels mainly across the capital. Its 20-plus bars and restaurants include German Gymnasium, 14 Hills and Quaglino’s Bar.
A spokesman for The Evolv Collection (TEC) said: “It is an appropriate time for the company to evolve into its new corporate identity.
“From our early roots as part of Sir Terence Conran’s pioneering restaurant empire, via D&D London, and now into The Evolv Collection, our new name reflects our commitment to a forward thinking mindset for our collection of iconic venues.
Constantly evolve
“We constantly strive to evolve and innovate our guest experiences, our products and our environments. And, most importantly on our quest to be the market-leading premium restaurant company we never want to think we have arrived, we must constantly evolve and never take success for granted.
“Our new logo when revealed will represent a continuous cycle of change, growth and speed.”
As well as the new identity in April, a new improved Evolv Loyalty club (replacing Club D&D) and a new company website will also be launched.
Director Simon Wilkinson added: “Our strategy for year two of our ownership was always about accelerating the pace of change/implementation within the business and growth.
CEO sought
“April is an exciting milestone for the business, as well as these changes we will also launch Bluebird in the City, which replaces the restaurant 3SP at South Place Hotel, home of the Michelin-starred Angler restaurant.
“Bluebird City will be a sister concept to the iconic Bluebird Chelsea, re-enforcing Bluebird as a truly British/London brand, thriving on both sides of our capital city.”
Earlier this year, D&D co-founder David Loewi stepped down from his role as CEO and board director.
Loewi, who has led the group as CEO since the departure of fellow co-founder Des Gunewardena in September 2022, now serves as an adviser to the board with a particular emphasis on international expansion while a new CEO is sought.