Cîroc reveals brand’s ‘first colour liquid’
Diageo-owned brand Cîroc has announced a limited edition spirit drink - Strawberry Limonade.
Supported with social and digital out-of-home media from April to September, the 30% ABV drink is available to order now in a 700ml bottle.
Its shade of pink aims to mirror the hues of a Riviera sunset and has been distilled five times from French grapes infused with strawberry, lemon and other natural flavours.
Sandford Orchards unveils limited edition perry
Devon-based business Sandford Orchards has launched a limited edition 2024 Vintage Perry.
It has a 7.5% ABV and will be available in 750ml bottles from Sandford Orchards alongside select retailers and guests at Deer Park Country House, Weston.
Crafted from Blakeney Red, Green Horse, Brand and Gin pears, the tipple has notes of ripe pear with a citrus acidity and pairs perfectly with roast chicken, creamy pasta or grilled fish.
Franklin & Sons new variant ‘opportunity for venues to drive trade ups’
Soft drinks firm Franklin & Sons has announced its latest variant.
The Apple and Pear soft drink, which is available to the on-trade and directly to consumers, aims to offer a strong flavour profile that celebrates two British orchard fruits.
It was launched after a 23.4% year-on-year growth in the apple and pear flavour variants within the category, which is currently valued at £75.8m.
Heineken UK’s additions to Inch’s portfolio
Riversider is the latest edition to Heineken-owned brand Inch’s.
The 4.7% ABV drink is a premium apple cider that is set to be introduced into the on-trade this spring.
Described as “lightly sparkling and slightly hazy”, it has a clean balanced finish.
Read more about the latest launch from Inch’s here.
This followed the announcement Heineken UK unveiled Inch’s 0.0 cider, which the business claimed was the UK’s first de-alcoholised cider.
Available in the on-trade from March in440ml cans, Heineken UK said the launch was a “major advancement” for the brand.
Find out more about the alcohol-free variant here.
Cherry Hooch ‘aims to quench consumer demand’
Hooch has added a new addition to its range - Cherry.
Produced to deliver a sweet and tangy take on the classic hooch flavour, Cherry has a 3.4% ABV and is available in 440ml cans with plans for a 70ml bottle to be available later in the year.
Data found within the RTD industry, the value of cherry flavourings is up 225% and so the new variant aims to quench consumer demand.
Sipsmith brings back fiery flavour
Sipsmith’s Chilli & Lime Gin is returning and aims to be the flavour of the year.
A bold infusion of seven chillies from around the world - including the Scotch Bonnet, Cascabel and Carolina Reaper - and zesty lime peel, the spirit aims to create an exciting balance of heat and citrus, designed for adventurous sippers.
The drink is so hot, Sipsmith distillers suit up with gas masks and gloves to handle the spice with care.