The scheme is aimed at “reigniting the UK’s nightlife and championing real-world connection in an increasingly digital age”.
The rapper who has had UK chart hits with Pass Out and Girls Like, made a long-awaited live performance and talked at a panel at SXSW London on Friday (6 June) – which took place at XOYO in Shoreditch – with Tinie Tempah joining the campaign after seeing his own children’s future through the eyes of young adults around him.
The campaign claims to shine a stark spotlight on the decline of UK nightlife, with more than three nightclubs closing every month and all UK clubs in danger of closing by the end of the decade, according to the NTIA.
It calls on the Government to provide urgent financial support for night-time venues as well as cultural protection to iconic institutions.
Healthier future
Since stepping back from music in 2017 to watch the music industry develop from a distance and focus on fatherhood, the rapper has watched a generation of young people trade dance floors for screens and wants to bring movement, connection and joy back into everyday life, to create a healthier future for his own children.
He has returned to the studio guided by the belief music brings people together. A big focus for the campaign is to reach and engage Gen A (Generation Alpha is those born after 2010) and Gen Z.
He said: “As a dad, I’ve seen how different things are for this generation. We’re losing that physical connection, the joy and energy that you get from dancing, meeting new people from all backgrounds and being free.
“I didn’t want to just talk about it - I wanted to do something. Music brings people together - and nightlife is where that magic happens.”
Space for freedom
Tinie Tempah will perform live and also appear in conversation with NTIA CEO Michael Kill and other musicians and promoters to talk about the future of the UK’s night-time economy.
NTIA CEO Michael Kill said: “It’s been amazing to see how Tinie Tempah has resonated with The Last Night Out’s message.
“He really understands what’s at stake – not just for club culture, but for society.
“Nightlife isn’t just entertainment; it’s a space for freedom, creativity, connection and movement. We’re thrilled to have Tinie Tempah bring his voice, his energy, and his music to the campaign.”
