Data from the British Beer & Pub Association (BBPA) also estimated this would result in a £13m boost to the economy.
Furthermore, according to the trade body, additional pints that could be pulled if the teams progress to the final would mean the sector generates an extra £3.4m for the Treasury.
This follows the Government’s announcement that licensing hours for pubs will be extended if England or Wales reach the semi-finals or final of the Euros.
Sector boost
Previous data from the Women’s UEFA 2025 Spending Report by GlobalData for VoucherCodes.co.uk showed the competition is set to give the hospitality sector a £259.3m boost.
This research found three quarters of Euros fans plan to watch a match from their local pub (73%).
However, the BBPA also highlighted the difference in duty across the different countries, with England and Wales paying almost 12 times more than those watching the games in Germany and Spain, and over five times more compared to those in Portugal.
Moreover, following the avalanche of new packaging and Budget costs that came into force in April, the trade association called on the Government to reduce beer duty.
Level playing field needed
BBPA chief executive Emma McClarkin said: “The pub has forever ben regarded as a home away from home, especially for sports fans so it’s no surprise fans will be flocking to the pub to cheer on our brilliant teams.
“However, UK pubgoers will pay the fourth highest beer duty compared to the other nations - a totally unfair situation, which highlights why [the] Government must level the playing field and reduce beer duty.
“This reduction will help unlock the sector’s potential to drive even more growth for the economy, boost jobs and means our communities aren’t paying more than our European neighbours.”
The Women’s Euros tournament runs from 2 to 27 July and is being held in Switzerland, with games scheduled for evening and weekend kick-offs.
