Held at Cardiff’s Principality Stadium on Friday 4 and Saturday 5 July, the concerts saw more than 811,000 pints of draught beer and cider poured across the Welsh capital, generating £4m in sales.
It equates to some 1,477 pints sold per venue, representing a 56% boost to trade versus the prior weekend, and generating an additional £7,385 in beer sales per site, according to figures from Oxford Partnership and Vianet.
Welcome boost
Oxford Partnership CEO Alison Jordan said: “Oasis didn’t just roll with it, they rocked Cardiff’s hospitality scene.
“When Britpop legends come to town, it’s not just the crowd that’s singing – the taps are working overtime too."
In August last year, frontmen Liam and Noel Gallagher announced Oasis, which they originally formed in 1991, would be reuniting to embark on a UK tour this summer after disbanding in 2009.
With shows still to take place in Manchester, Edinburgh and London, operators can expect a welcome boost to trade when Oasis come to town over the next few weeks.
Highly anticipated
Night-time economy advisor Sacha Lord previously calculated the five shows at Manchester’s Heaton Park could boost trade in the city by £15m.
Commenting on the data, UKHospitality (UKH) chair Kate Nicholls said: “This summer’s Oasis reunion tour has been highly anticipated not just by fans, but some might say also for hospitality businesses.
“The kick-off shows in Cardiff provided hotels, pubs, bars and restaurants with a real champagne supernova and much-needed boost to trade, representing one of the most profitable weekends for the sector in the city so far this year.
“Landmark events like this deliver a huge boost to hospitality through the trading opportunities they present, and we hope to see this continue throughout the remaining Oasis shows over the next few weeks.”
