Some 4.5m consumers are expected to watch the match from a hospitality site while drinks sales are predicted to hit £49.4m and food sales to reach £21.4m, according to the Women’s UEFA Euro 2025 Spending Report from VoucherCodes.co.uk.
The whole tournament is expected to have boosted the hospitality sector by £234.6m - £141.8m from drinks sales and £92.8m from food, it said.
Meanwhile, pubs usually licensed to sell alcohol until 11pm will be able to stay open until 1am for the Women’s Euros final.
Competition details
The Home Office previously confirmed licensed premises that normally close at 11pm would be allowed to keep serving until 1am if England or Wales reached the semi-finals or final of the competition.
The Lionesses will face Spain at 5pm UK time this weekend (Sunday 27 July).
Sarina Wiegman’s side beat Italy 2-1 earlier this week (Tuesday 22 July) in the semi-final.
The tournament, which is currently taking place in Switzerland, started on Wednesday 2 July.
Licensing rules
Licensing experts Poppleston Allen outlined how venues that are normally licensed to sell alcohol until 11pm (whether under a premises licence or club premises certificate) will be allowed to remain open and sell alcohol until 1am.
However, the firm also noted venues that are not licensed to sell alcohol until 11pm on Sunday (27 July) do not benefit from the extension, which also does not apply to alcohol sold off the premises, regulated entertainment or late-night refreshment.
Previous figures from the British Beer & Pub Association (BBPA) estimated the tournament could see an additional 2.6m pints poured, resulting in a £13m boost to the economy.
Furthermore, according to the trade body, additional pints that could be pulled if one of the home nation teams progressed to the final would mean the sector generates an extra £3.4m for the Treasury.
