The Morning Advertiser is running its third consecutive annual The Cask Webinar in conjunction with Greene King Brewery and we have some real experts in cask beer talking about the category.
This webinar will see experts including Jack Palmer – the head brewer at Greene King plus Gemma Woolnough-Smith, marketing manager for brands at Greene King.
Also on the panel is Ossett Brewery and SALT managing director Edd Simpson and the Tamworth Tap owner and brewer George Greenaway.
Unique aspect
You can expect the panel to talk about the decline the cask market has suffered but also why it is a unique aspect of the great British pub and why it must be revered so.
Host and associate features editor Gary Lloyd hopes to delve into why seasonal cask beer products are so important to the on-trade and look at equally important aspects such as why cask beer has a shorter shelf life than other alcoholic products and how a savvy licensee can make the most of this by using smaller casks, known as pins, and how to get their range spot on.
We also hope to get round to asking about why cask ale is sold at cheaper price than kegged draught products despite the skill involved from brewer to pub licensee to the glass.
High-quality experts
Viewers will also get the chance to ask questions to our experts by simply entering it into a box on the screen while The Cask Webinar takes place.
Where else will you get free information with such high-quality experts? Nowhere is the answer so follow this link and sign up now to enjoy a live presentation on Thursday 25 September at 3pm.
Don’t miss out! Simply click here to get registered for the event later this month.
Having trouble with the links above? You can register directly here: https://www.morningadvertiser.co.uk/Events/the-cask-project-why-should-you-trust-cask-beer/
