The move, which came into effect on Monday 20 October, will see more than 2,500 fonts at pubs and bars across the country retrofitted within just six weeks.
Westons said the refresh “strengthens Stowford Press’s premium positioning, to deliver instant stand-out at the bar, and unlock stronger pull from today’s cider drinkers”.
It is also targeting younger drinkers who are continuing to trade up to premium ciders. The business said “the new look gives operators a brand identity that is both contemporary and steeped in heritage”.
New tap handles
The rebrand includes new tap handles and font lenses, PoS and new glassware with installations already live in flagship sites such as Butlin’s and Gloucester Rugby with further trade and consumer investment planned to fuel momentum into 2026.
Westons said: “The new look combines modern cues with Stowford’s Herefordshire roots, proudly communicating that 100% of its apples are locally sourced while retaining the iconic press design that signals authenticity.
“True to the brand’s ‘Refreshingly Real’ ethos, the design balances heritage with a bold, modern edge – reassuring loyal fans while capturing the attention of a new generation of cider drinkers.
Refresh is a game-changer
“With Stowford Press now pouring in over 6,500 outlets nationwide, operators can be confident they’re stocking a cider that delivers on taste, entices drinkers and strengthens rate of sale.”
Westons Cider sales director Martyn Jones added: “This refresh is a game-changer for Stowford Press in the on-trade.
“We’re putting a modern, premium identity front and centre, making the brand impossible to miss at the bar. That visibility and confidence translates directly into stronger sales for our customers.”
- To see a video with Westons Cider head of business development Darryl Hinksman talking about the difficulties cider producers have in reaching the on-trade, click here.
