This immersive report, which can be accessed here, has used images created on AI to visualise what the pub could look like in a decades’ time.
Industry voices have their say on the future pub including UKHospitality chair Kate Nicholls alongside CGA by NIQ’s Reuben Pullen.
Meanwhile, operators Brendan Padfield of the Unruly Pig in Bromeswell, Suffolk; Charlie Gilkes of London-based multiple operator Inception Group and Admiral’s Chris Jowsey also reveal their predictions on what the pub of 10 years’ time could look like and how it could operate.
Topics covered
Covering topics such as sustainability, AI, changing consumer behaviour including health-conscious pubgoers and how technology can aid efficiency and customer service, we’ll delve all the areas operators need to be aware of in the coming years.
The rise of low and no in recent years also is discussed within the report, with predictions on the segment could look in 10 years.
We also set the scene - looking back a decade to 2015 and how the pub looked then. Reminiscing about the topics dominating the headlines then including the pubs code, which was in its final stages before implementation in 2016, the implication of the smoking ban was still a hot topic and the pub’s relationship with technology.
We then fast-forward to now and what’s going on in the sector in 2025, looking at the innovation many operators are showcasing, amid the ongoing challenging trading environment including launching new formats and alternative ways of raising cash.
Illustrating the future
We also cite recent data, illustrating the importance of digital integration to consumers currently.
Using AI-generated imagery, we have also created how the pub could look in 10 years’ time.
One thing’s for sure though, the essence of the pub will remain somewhere to gather, laugh and share experiences, regardless of the year.
- Find out more and access the report here.
