In a special, immersive report, we’ve reflected on the pub of 2015, when the average pint cost was £3.14 while the sector’s relationship with technology was significantly different to today with a world that largely predated order and pay apps, which came to the fore during Covid, and where smartphones were fairly ubiquitous - not the all-consuming distraction they are now.
While digital connection wasn’t as bigger part of operating as it is today, it is another sign of how the industry has evolved with the times.
We also delved into the pub of today in 2025, reflecting on how flexibility and innovation continue to be key strengths of the trade, looking at brands being developed in response to changing consumer behaviour and adaptations to help attract younger generations to work and visit the on-trade.
Looking ahead, a number of operators shared their predictions on how both pubs could be operating in 10 years’ time and what consumers would be looking for.
Health impact
The Unruly Pig’s Brendan Padfield anticipated the current trend of health-conscious consumers is likely to continue into the next decade.
Meanwhile, Inception Group’s Charlie Gilkes suggested a shift towards standardised sustainable practices, resulting in long-term cost savings and appeal to eco-conscious guests.
This sentiment was echoed by Admiral Taverns’ Chris Jowsey who expects sustainability will become second nature for pubs.
British Institute of Innkeeping (BII) boss Steve Alton outlined how technology is likely to be an enabler, helping operators to trade more efficiently and know more about their customers.
Furthermore, he predicted an acceleration in low and no when it comes to drinks in the future.
The pub will endure
While Butcombe Group chief operating officer Jayson Perfect also highlighted how the segment is evolving rapidly.
Moreover, UKHospitality’s Kate Nicholls hoped for gains from regulatory changes and the benefits to trading and footfall will have begun to bear fruit.
She added: “Fundamentally, the pub will endure. Despite extremely challenging times now, we are resilient and determined to weather this storm.
“The pub will remain as the focal point in our communities, supporting local people and maintaining its role as the go-to place for a special occasion, a catch up with friends, or just a quick pint and a chat.”
