The trade body claims nightclubs – which have been under immense pressure since Covid – already have the right licensing hours and up-to-date technical equipment to make the popular tournament a real draw because matches will take place on summer nights next year.
The NTIA said home nations matches, in particular, are expected to draw substantial crowds seeking high-energy, communal viewing experiences, which is something clubs and music venues are well designed to deliver.
Equipped with high-quality sound and screen infrastructure, professional security and established late-night operations, these venues can offer the right atmospheres for major sporting events.
Sustained pressure
The NTIA added this “perfect alignment” of scheduling and capability presents a significant opportunity for operators and the wider night-time economy, which has faced sustained pressure from rising costs and shifting trading patterns.
NTIA CEO Michael Kill said: “The 2026 World Cup is perfectly timed for the UK’s nightlife sector. With many fixtures kicking off late, our existing licensed hours already support most of the tournament, meaning clubs and live music venues are ready to host large-scale screenings without the need for significant licensing changes.
“These spaces are built for atmosphere, safety, and community. They have the sound systems, screens, staffing, security and late-night expertise to deliver unforgettable match experiences.
Vital commercial opportunity
“For a sector still grappling with financial pressures, the tournament offers a vital commercial opportunity and a chance to bring people together in a way few other settings can achieve.”
“We’re urging Government and local authorities to back operators by ensuring straightforward pathways for any additional licensing needs. The night-time economy stands ready to play a central role in making the 2026 World Cup a unifying and prosperous moment for communities across the UK.”
As it stands, England and Scotland have already qualified for the tournament while Wales, Northern Ireland and also the Republic of Ireland face play-off semi-finals and finals to make it to the World Cup, which runs from 11 June to 19 July 2026 across Canada, Mexico and the United States.
