The trade body claims nightclubs – which have been under immense pressure since Covid – already have the right licensing hours and up-to-date technical equipment to make the popular tournament a real draw because matches will take place on summer nights next year.
The NTIA said home nations matches, in particular, are expected to draw substantial crowds seeking high-energy, communal viewing experiences, which is something clubs and music venues are well designed to deliver.
Equipped with high-quality sound and screen infrastructure, professional security and established late-night operations, these venues can offer the right atmospheres for major sporting events.
Sustained pressure
The NTIA added this “perfect alignment” of scheduling and capability presents a significant opportunity for operators and the wider night-time economy, which has faced sustained pressure from rising costs and shifting trading patterns.
NTIA CEO Michael Kill said: “The 2026 World Cup is perfectly timed for the UK’s nightlife sector. With many fixtures kicking off late, our existing licensed hours already support most of the tournament, meaning clubs and live music venues are ready to host large-scale screenings without the need for significant licensing changes.
“These spaces are built for atmosphere, safety, and community. They have the sound systems, screens, staffing, security and late-night expertise to deliver unforgettable match experiences.
Vital commercial opportunity
“For a sector still grappling with financial pressures, the tournament offers a vital commercial opportunity and a chance to bring people together in a way few other settings can achieve.”
“We’re urging Government and local authorities to back operators by ensuring straightforward pathways for any additional licensing needs. The night-time economy stands ready to play a central role in making the 2026 World Cup a unifying and prosperous moment for communities across the UK.”
As it stands, England and Scotland have already qualified for the tournament while Wales, Northern Ireland and also the Republic of Ireland face play-off semi-finals and finals to make it to the World Cup, which runs from 11 June to 19 July 2026 across Canada, Mexico and the United States.
‘Pubs going into extra time’
The Government yesterday opened a six week public consultation on extending pub licensing hours in England and Wales during the latter stages of the men’s World Cup in 2026.
Under the proposals, pubs could stay open until 1.00am for the quarter finals, semi finals or final if a home nation qualifies and if matches kick off at 9.00pm or earlier.
Launching the consultation, the Home Office said the aim is to allow fans to come together for major fixtures during what is expected to be a significant summer for hospitality.
Home Secretary Shabana Mahmood said: “Our nation’s pubs are going into extra time. If any home nation reaches the final stages, we will extend licencing hours. The party won’t end before the final whistle is blown. And in a personal capacity, I would like to add: It’s coming home.”
NTIA chief executive Michael Kill welcomed the move. He said: “As we look forward to the 2026 football World Cup, the Night Time Industries Association welcomes the government’s proposal to launch a public consultation on extending licensing hours for pubs and bars in England and Wales. The World Cup is a globally celebrated event that brings communities together, and extending licensing hours will allow fans to enjoy the matches safely, responsibly, and in a vibrant social atmosphere.
“We believe this consultation represents a positive step in ensuring that the hospitality industry can contribute fully to the nation’s excitement and economic activity during such a landmark event.”
British Beer and Pub Association CEO Emma McClarkin added: “The pub has and always will be the home of live sport and there’s no better place to gather under one roof during moments of huge national significance and make memories.
“Our sector plays a huge part in boosting community spirit and extending licensing hours will mean that people can gather for longer at their local to cheer on our brilliant teams.”
UKHospitality chair Kate Nicholls finished: “The pub is the home of football, and the atmosphere for the World Cup is always incredible as fans gather to cheer on the home nations.
“Outside of the stadium itself, it’s the best place to watch the games and I’m pleased the government is once again looking at extended licensing hours. Not only will it generate the best atmosphere for fans, but it can provide a real boost for hospitality businesses.”
The consultation runs until January 2026, with the Home Office set to confirm a final decision once responses have been evaluated.
