The year-long celebrational cask beers are based on iconic hairstyles that will be supported by bold pump clip designs reflecting the theme. Bar runners and posters feature the strapline ‘a style for everyone’.
Hairy Porter (5.2% ABV) is a deep black porter that Hydes said “brings together roast malt on the nose with flavours of raisin fruit, dark coffee and chocolate. Black malts and roasted barley add touches of molasses, liquorice and dried fruit, giving the beer plenty of warmth through the finish”.
Next month (February) will see the arrival of Mullet Over (4.6% ABV). The brewer and pub operator said the dark brown ale has “roast and toffee aromas and a mix of biscuit, fruit and roasted malt on the palate”. It added three different malts form the base and the ale is lifted by citrus from US hops.
Season’s greetings
The rest of the months will see the following seasonal cask offers:
March: A Cut Above (4% ABV) – a dark golden English golden ale using Vienna and Cara malts and English Boadicea hops.
April: Sherlock Combs (4.5% ABV) – a pale blonde ale with sharp citrus flavours from late additions of US Citra and Cascade hops.
May: Jack of All Shaves (5% ABV) – a golden yellow beer with a Pilsner malt and flaked maize and traditional noble hops.
June: Tortoise and the Hair (4% ABV) – a blonde ale brewed with flaked rice, extra pale malts and US Cascade hops.
July: It’s Combing Home (4.3% ABV) – timed to coincide with the FIFA World Cup, this beer is golden in colour with lively citrus aromas and suits warm weather and football-filled afternoons.
August: Hairway to Heaven (4.3% ABV) – an amber ale with Greenwich Crystal malt and US Amarillo hops.
September: Short Back and Hydes (4.4% ABV) – a golden ale with fruity, herbal and light spice aromas using Flagon barley plus English Fuggles and Challenger hops.
October: Trim Reaper (4.2% ABV) – a chestnut-coloured English Special beer using Fuggles and Bramling Cross hops.
November: Hair Force One (4.8% ABV) – a northern ale that is orange-amber in colour that uses Amber and Crystal malts and US hops.
December: Dye Hard (4.5% ABV) – a chestnut English ale that uses Maris Otter Pale Ale malt and a combination of English Bramling Cross, East Kent Goldings and Fuggles hops.
Hydes Brewery managing director Adam Mayers said: “There is a lot of variety in this range and our team has had great fun putting it together.
“We wanted beers with personality, not only in flavour but in the way they look on the bar. It is a line-up that gives drinkers something different each month and it keeps the bar teams talking as well. We hope it brings a smile along with a good pint.”
