Fuller’s reports sales rise with ‘outstanding’ festive trading period

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Fuller’s steam ahead: chief executive Simon Emeny described the group's festive period as "excellent"

Fuller’s saw like-for-like sales for the year-to-date up 5.3%, the group revealed in a recent trading update.

The figures, for the 41 weeks to 10 January 2026, also included the five-week Christmas and new year season across all parts of the Fuller’s estate, which the company said were ‘outstanding’, seeing like-for-like sales growth of 8.2% compared to the previous year.

Furthermore, the group said it expected to complete the share buyback programme of 1m “A” shares within the coming days and the board had approved a further buyback programme of up to an additional 1m “A” shares, starting when the current programme has completed.

Strong momentum

Executive chairman Simon Emeny said: “I am delighted we have maintained our strong growth momentum - in both sales and profitability - and this has been further enhanced with an excellent Christmas trading period.

“In addition to this outstanding operational performance, we continue to effectively deliver on our capital allocation framework with the ongoing share buyback programme and through our extensive programme of capital investment, with a number of exciting investment schemes scheduled for the final quarter of this financial year.

“Finally, I want to recognise that our success, as ever, is down to the amazing team of people that work for Fuller’s across our pubs, hotels, and support centre.

“They have gone all out to deliver a fantastic Christmas for our customers - and I’d like to publicly thank them for their continued hard work and dedication.”

Company news

At the end of last year, Fuller’s reopened the Wellington in Waterloo, London following significant investment across the pub, hotel bedrooms and kitchen, as well as adding a new private meeting space.

Prior to this, the group posted financial results for the 26 weeks to 27 September 2025, which it said was a “strong first half with continuing momentum”.

In that update, Emeny called on the Government for new ideas and thinking to drive sustainable economic success quickly.