The business that trades mainly under the Revolution, Revolución de Cuba and Peach Pubs brands confirmed the move following an announcement on 19 December last year when it gave an update on the strategic review and a formal sales process that was originally launched on 24 October 2025.
In the previous announcement, The Revel Collective stated there would be a delay in the publication of its 2025 annual report and expected to suspend trading of its ordinary shares on 29 December 2025.
Actively pursuing sale of business
The resolution to appoint an administrative team was ratified following discussions with the company’s secured financial lender.
A statement from the Revel Collective read: “As noted in the previous announcement, the board has been actively pursuing the formal sale process to identify an acquirer or acquirers for the business. Those discussions are well advanced and the board anticipates a further announcement in the coming days.
“Since the transactions being contemplated are not expected to deliver any return to shareholders, the board has resolved to take action to protect creditors. Unless circumstances change, and in accordance with statutory requirements, the board intends to appoint administrators within 10 business days.
No further comment
“The business will continue to trade and the company will continue to work alongside advisers in order to preserve as much value as possible for all stakeholders as it advances a potential sale of all or parts of the business.”
Trading in the company’s ordinary shares on AIM remains suspended pending further notice and The Revel Collective said: “It is considered very unlikely that trading will be restored ahead of administrators being appointed.”
The Revel Collective said it had no further comment beyond the statement issued on Monday 26 January.
The move to a begin a strategic review and possible sale of the business in October last year was prompted after life-for-life (lfl) revenue fell by 7.4% with overall group revenue for Q1 FY26 was £26.3m – down 7.4% in lfl sales compared to Q1 of FY25.
