Thatchers Cider managing director Martin Thatcher made an impassioned speech when British cider-makers and MPs met at the Houses of Parliament earlier this month (February 2026) to celebrate the tradition of cider-making.
As a sector, UK cider-making contributes £2.7bn to the economy and supports more than 65,000 jobs. More than 15,000 acres of British land is cultivated specifically for cider production, playing a vital role in biodiversity, landscape management and ensuring long-term environmental stewardship.
Administrative burden
Hosted by Glastonbury and Somerton MP Sarah Dyke, Thatcher – who is also chair of the National Association of Cider Makers – urged political leaders to listen to British cider makers and support a sustainable future for the sector.
He said: “Cider-makers are not just producers; we are farmers and hospitality workers too. Our annual wassail held last month – a cherished tradition where communities come together to bless the orchards for a prosperous harvest – reminded us of the importance of caring for today’s resources to ensure tomorrow’s prosperity.
“The administrative burden created by new taxes and policies including EPR, DRS, changes to inheritance tax, business rates, national insurance rises and ongoing duty rises, are all placing significant pressure on our industry. These challenges extend to our supply chain, affecting our suppliers and customers.
Goals are aligned
“With the Government’s ambition for economic growth, our goals are aligned. We ask policymakers to listen to the cider industry, understand its needs and take meaningful action. By working together, we can create the right conditions for long term success.”
National Association of Cider Makers public affairs director Mark Hopper added: “The cider industry plays a crucial role in the UK economy.
“Over 98% of apple cider consumed in Britain is made here, supporting national supply chains and local jobs. That’s why it’s so important to bring MPs together to recognise the significance of British cider and its place both in the domestic economy and the global market. We’re delighted that so many parliamentarians joined us to show their support for the industry.”
