The shop includes campaign materials designed to encourage customers to sign the petition backing a cut in hospitality VAT to 10%.
Assets currently available include tent cards, beer mats, receipt cards, reception cards and posters for front of house and staff areas.
Operators can download files to print themselves, as well as versions with print bleeds to send to their usual print provider.
The campaign said the range of materials would continue to expand over the coming weeks, including the option to purchase printed materials at cost price for delivery to venues.
Operators can access the shop here.
Consumer launch
The launch comes ahead of the campaign’s consumer-facing push on 1 July, when businesses will be encouraged to ask customers to support the petition.
The campaign, spearheaded by chef and pub operator Tom Kerridge, is backed by UKHospitality, the British Beer and Pub Association, the British Institute of Innkeeping and CODE Hospitality.
It is calling for hospitality VAT to be cut from 20% to 10%, bringing the UK closer to rates seen in other European markets.
The petition has already secured more than 220,000 signatures, after passing 100,000 within its first three days and 200,000 last week.
Kerridge said: “It’s fantastic to see such enthusiasm for the campaign, with numbers on the petition continuing to climb and social media flooded with support backing 10% hospitality VAT.
“With our target of a million signatures, we need the might of hospitality to get venues, staff and customers all behind the campaign.
“Let’s take the incredible momentum we’ve already built and get our pubs, restaurants, cafes, hotels and many more decked out in #VATsTheProblem branding, to make sure consumers understand and are fully behind us.”
Trade bodies have urged operators to maintain momentum ahead of the next phase of the campaign, with businesses encouraged to share the petition with teams, suppliers and customers.
- You can sign the petition, here.
