Over 50 former Whitbread sites to be rebranded into new chain of value-led pubs

Premier-Inn-owner-Whitbread-looks-to-offload-underperforming-Beefeater-and-Brewers-Fayre-sites.jpg
Cash cow? Queensway Hospitality Group is set to turn more than 50 former Whitbread sites into a new value-led pub chain (©WikiCommons (JThomas))

More than 50 former Whitbread sites, including Brewers Fayre and Beefeater locations, are set to be rebranded into a new chain of value-led pubs.

According to a report in The Sun, Queensway Hospitality Group has acquired a tranche of sites representing roughly 25% of the circa 200 locations Whitbread is exiting following its decision to retire its pub restaurant brands.

The Sun reports that a source close to the matter said Queensway intends to turn the sites into a new group of “value pubs”.

The newspaper has published a list of 50 sites, which form a dispersed national estate that includes locations in Scotland and Wales.

According to information on Companies House, Queensway Hospitality Group Ltd was incorporated in November 2022 as Narmak Holdings Ltd and changed its name to Queensway Hospitality Group in August last year.

Its sole director is Kamran Aziz, who is also behind Queensway Advisory, which according to its website has been managing leisure assets since 2015.

A cluster of companies was established just weeks before the Whitbread deal emerged.

Aziz became a director of Queensway Inns Holdco Ltd and Queensway Inns Midco Ltd on 23 June 2026, followed the next day by three operating companies.

All three were incorporated on 24 June 2026 and are registered for “hotels and similar accommodation” and “public houses and bars”.

Whitbread has been looking to significantly scale back its pub restaurant division since 2024.

In April 2024, the Premier Inn owner announced a major withdrawal from its pub restaurant brands as part of its Accelerating Growth Plan.

The group said it would exit 126 lower-returning branded restaurants, selling them as going concerns, and convert a further 112 restaurants to create additional Premier Inn rooms, with F&B transferred to smaller integrated restaurants.

At the time, Whitbread said it would retain 196 higher-returning branded restaurants, which would “continue to operate as normal”.

In April this year, Whitbread went further, announcing a new five-year plan to become a “pure-play hotel business” that would involve “exiting all of our remaining branded restaurants”.

Last month, Whitbread said that all of its pub restaurant brands would be closed by the end of September.

In June this year it was revealed that Mitchells & Butlers is to acquire a seven-strong package of the sites from Whitbread, which will be converted to either Miller & Carter or Toby Carvery.