During the competition, which kicked off on 11 June and concluded on 19 July, there were an additional nine pints per pub, per day sold across the tournament, according to Oxford Partnership - up 5.8% on the same period last year.
The best performing day in terms of draught beer and cider sales across the tournament was the England v Norway game. On Saturday 11 July, an average of 303 pints were sold per outlet.
Perhaps unsurprisingly, Saturday provided the strongest platform for World Cup trading, accounting for four of the five days with England’s involvement elevating demand further.
Venue breakdown
Elsewhere in the report, city centre venues recorded the highest daily rate of sale at 178.1 pints but delivered the lowest year-on-year growth at 1.8%.
According to Oxford Partnership, with relatively few fixtures starting around the end of the working day, consumers may have been more likely to travel home before choosing where to watch matches.
The could have limited the ability of city centre venues to convert normal weekday commuter traffic into World Cup occasions, the organisation suggested.
Urban outlets delivered the largest rise at 8.5% despite a slightly lower daily rate of sale than city centres.
Local pubs recorded the highest daily rate of sale at 164.1 pints while also growing 6.5% year on year.
Drinks sales
The figures also found total beer and cider sales were up by 5.8% against comparable 2025 trading days.
Cider sales increased by 11.7% while lager saw 9.2% growth. In contrast, ale sales slumped by 6.8% and craft saw a 0.4% decline against 2025 while stout (1.9%) lagged behind the total market growth.
World lager was the strongest performing in the lager segment, seeing 13.4% growth.
Overall, when compared to sales data from the Euros 2024, this year’s World Cup created a bigger on-trade impact through its longer duration.
