The innovative new serving kit, called the Bayside Flavour Fusion, allows customers to enjoy one of three Bayside lagers – Original, Cherry and Grapefruit – from one three-tap font in a first for the Cardiff-based business.
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Alongside Bayside Original, the new Cherry and Grapefruit variants are said to “bring vibrant fruit flavours and a fresh, zesty and summery twist to the range, while retaining the crisp, refreshing character that Bayside is known for”.
100+ interactive games
Brains, along with Breaking Brands pub company, which operates Coyote Ugly, Temple Bar and Filthy McNasty’s in the city centre, have collaborated on the new pub that has more than 100 interactive sports games and is located at the former home of Brains Brewery.
Brains Brewery CEO Nick Payne said: “It’s fantastic that the Old Brewery is home to the first Bayside triple-serve system of its kind. The new serving system represents the latest innovation from Bayside, combining our award-winning lager with a fresh approach to how it can be served and enjoyed.
More choice
“We wanted to give lager lovers more choice and create something that would really bring Bayside to life in a new way. With Original, Cherry and Grapefruit all available from the same bar, customers can discover the different flavours and find their favourite – or, perhaps, try all three.”
Recently, Payne told The Morning Advertiser that Brains – best known for its cask beers – that brewers in the cask sector must unite to support the category.
Having visited many cask ale breweries, he said: “No one’s going to help us. We’ve got to help ourselves so let’s work together because as a cask community, we all need everyone to be doing well”.
