The change takes effect from today (1 September), with the company’s podcast, partner marketplace, in person events and free operator technology advisory now sitting under the Stacked brand.
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Its recruitment arm, which previously operated separately, will also become part of the single identity.
The company said the move would make it easier for hospitality operators to access free, independent support when looking to modernise their businesses.
Free advisory
Stacked said operators would continue to be able to access free advice on areas including choosing a POS system, understanding artificial intelligence and identifying where to start with digital change.
The company works with hundreds of operators each year and said the rebrand was intended to make that support clearer and easier to find.
Founder Chris Fletcher said: “Companies evolve, and this feels like the right next step for us. We kept finding ourselves explaining what Tech on Toast actually meant, especially to operators who just wanted to know we could help them modernise for free.
“Stacked gives us one name that can grow with the business, and it brings recruitment and Tech on Toast together as the single operation they’ve really always been.”
Single brand
Fletcher added the company’s mission had not changed.
He said: “We want every hospitality business, whatever its size, to have somewhere independent to turn when it’s trying to digitise.”
As part of the change, the company’s website has moved to wearestacked.io, email addresses will move to @wearestacked.io and invoices will be issued under Stacked Technologies Limited.
Existing contacts, marketplace listings, leads and partner agreements will remain unchanged, while the podcast will continue on its existing feed under its new name and artwork.
Old links will redirect to the new site.
Stacked said its advisory work would remain free to hospitality operators, with vendors paying for marketplace visibility but not for recommendations.