Drink Tank: Seeking the next big drinks innovation

Drink Tank Logo
Innovative conference: Drink start-ups offered chance to win advertising package at Drink Tank (Drink Tank)

Drinks start ups and new beverage launches are being given the chance to pitch their products to a selection of key trade delegates at a pan-industry conference in November.

Drink Tank, an innovative conference jointly organised by The Morning Advertiser (The MA) and The Grocer, spans both the on- and off-trade and will be taking a look at some of the key trends and events that are shaping the drinks market.

Join our new WhatsApp channel: The Morning Round-Up

Get the biggest pub trade stories straight to your phone. Listen to our one-minute daily news briefing and receive breaking news, exclusives and sector updates throughout the day. Remember to turn notifications on in the top right corner! Join the channel here.

Alongside keynote speakers such as Tim Warrilow, founder of Fever Tree, the conference is offering the opportunity for up-and-coming new suppliers to the market the chance to showcase their own new products at the event at 1 America Square, London on Tuesday 10 November.

Short pitch

Suppliers will be given the opportunity to make a short pitch about their product to the conference audience, before delegates are given the chance to vote for their favourite product.

The winner will receive an advertising package from The MA and The Grocer on top.

The MA and Grocer are now calling on suppliers to apply to be in with the chance of taking to the stage at Drink Tank next month.

MA editor Ed Bedington said: “This is an amazing opportunity for a start up supplier or new product, to pitch their concept to an audience of key industry experts, all of which are hungry for new innovations and ideas.

Product showcase

“If you’ve got a product that you’re desperate to get to the market, either in the pub and bar space, or on the retail shelves, then this is the opportunity you’ve been waiting for.”

  • To apply for the opportunity to present at Drink Tank, fill in your details here.

As well as the new product showcase, Drink Tank will be taking a look at a range of themes, from the impact of GLP on consumption trends, to the growing importance of the low and no market.

Bedington added: “This conference is a one stop shop for anyone involved in the drinks trade, and we aim to bring you the key insight that will enable you to go back to your business armed with the latest knowledge and information on the key trends that are impacting on your market.”

  • To book your tickets to this must-attend event and for more information, visit drinktank.co.uk.