Molson Coors flags pub-to-retail shift as risk to profitability

Madri
Risk to profitability: Molson Coors' turnover falls as consumers shift towards off-trade sales (William Reed)

Molson Coors Brewing Company (MCBC) has warned a continued shift in beer sales from pubs to supermarkets could put pressure on profitability.

The global brewer’s turnover fell 4.2% to £1.56bn in the year ended 31 December 2025, while gross profit declined 7.8% to £283.5m, according to its latest accounts filed with Companies House.

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The company, whose portfolio includes Carling, Coors Light, Madri, and Rekorderlig, identified the shift from on-trade to off-trade sales as a principal risk to its profitability, warning a continuation or acceleration of the trend could further affect margins, as retail sales typically generate lower margins.

It said it was mitigating the risk through brand investment, revenue growth management and portfolio premiumisation.

Molson Coors attributed the decline in gross profit mainly to lower sales volumes amid tough market conditions and continued cost pressures across the value chain.

Pre-tax profit remained broadly unchanged at £40.17m, compared with £40.25m in 2024, while profit for the financial year rose 128% to £19.7m.

Purchasing power

The brewer also identified inflation and the cost-of-living-crisis as risks, adding rising living expenses had adversely affected consumers’ purchasing power in 2025.

It said it was monitoring inflation, particularly in relation to key inputs, and using pricing adjustments, supply chain optimisation and cost controls to mitigate the impact.

However, it cautioned the extent and duration of inflationary pressures remained uncertain.

The company also warned changes to tax, environmental and other regulations, including excise tax levels, could materially affect its financial performance.

Heightened competition

Looking ahead, Molson Coors expected market conditions to remain challenging due to soft consumer demand and heightened competition.

However, it said it would continue investing in its brands, strengthen its product range and improve efficiency across the business.

The company launched Monte Carlo Beer in the super-premium category in 2025 and said changes to Coors’ ABV in April helped improve the brand’s competitiveness in the retail market, where it later recorded strong volume growth.

It also launched Caffrey’s Black earlier this year to target the growing stout category.

Separately, in March 2026, Molson Coors announced a restructuring programme aimed at strengthening its long-term competitiveness and simplifying operations.

The plans included the proposed closure of Sharp’s Brewery in Cornwall.