Soft drinks

How to keep your garnishes clean and safe

05-Sep-2017 By Nikkie Sutton

Keeping garnishes clean and ensuring bar staff keep their hands just as clean are two ways to prevent bacterial growth on the fruit that goes in drinks, according to experts.

Vimto CEO sees purple gold for soft drink's future

01-Sep-2017 By Nicholas Robinson

Some see challenges that can not be overcome, while others, such as Marnie Millard, chief executive officer of multinational soft drinks business Nichols, see a chance to grow.

Drinks: what is premium?

21-Aug-2017 By Andrew Don

Premium drinks offer potential for enhanced profits, but when is a drink ‘premium’ and when is it not? The answer isn’t always clear cut.

Imbibe Live 2017: top trends from the show

04-Jul-2017 By Nicholas Robinson

Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.

Vimto hops into summer with Vimtoad campaign

29-Jun-2017 By Nikkie Sutton

Vimto has announced a £1.5m advertising campaign to run in cinemas, on demand and across digital and social platforms, which includes the soft drinks company’s Vimtoad character.

Coke launches profit-boosting perfect serve campaign

28-Jun-2017 By Nicholas Robinson

Coca-Cola European Partners has invested a significant amount in the launch of its Perfect Serve Training and Reward programme, which is aimed at boosting operators' soft drinks profits.

Strike while it's hot: tea and coffee should not be ignored in pubs

12-Jun-2017 By Andrew Don

With a need for diversity when it comes to your offer, tea and coffee must not be ignored because not everyone wants an alcohol beverage or a roast dinner – especially first thing in the morning.

MA500: we aren't saying don't drink, it's pubs having something for everyone

09-Jun-2017 By Nikkie Sutton

With Millennials drinking less than any other age group, Club Soda co-founder Laura Willoughby demonstrated to delegates how adding to their drinks offer can pay dividends.

Strong April sales help managed pubs outperform restaurants

11-May-2017 By James Wallin

Managed pub operators saw a 6.1% jump in like-for-like sales last month, according to the latest figures from the Coffer Peach Business Tracker.

In Association with Schweppes

The first carbonated soft drink

09-May-2017 By MA reports

Schweppes’ 234 years’ of history is potted with just as many twists and turns as an episode of Dynasty, featuring love affairs, treachery and the determination to succeed.

Tom Kerridge and BrewDog top Telegraph’s food and drink 'power list'

24-Apr-2017 By Nicholas Robinson

Cheeky publican Tom Kerridge is the second biggest food influencer in the UK, according to the Telegraph’s Food Power List 2017, which recognises food and drink producers changing the way we eat and drink.

Bottlegreen unveils new flavours

18-Apr-2017 By Nikkie Sutton

SHS Drinks has announced two new flavours to its Bottlegreen sparkling pressé – Fruity Raspberry Lemonade and Refreshing Ginger Beer.

Vimto launches still spring water drink

06-Apr-2017 By Nikkie Sutton

Vimto is set to enter the flavoured water category for the first time with the launch of Vim2o.

In association with Diageo

5 twists on the classic gin and tonic

30-Mar-2017 By Nicholas Robinson

Look at these five twists on the classic gin and tonic, perfect for summer cocktail menus, which can add a touch of excitement to your offer.

ALMR: obesity solutions should not burden operators

27-Mar-2017 By Nikkie Sutton

The Association of Licensed Multiple Retailers (ALMR) has reiterated its message that the trade is keen to help tackle childhood obesity but without the burden falling on licensees.