Phoebe Fraser

Phoebe Fraser

News editor

Phoebe Fraser is the news editor at The Morning Advertiser, having recently joined from MCA where she covered the wider hospitality sector. With a background in sustainability and cellular agriculture, she brings an informed view of how pubs are responding to changing consumer habits and environmental challenges. Her reporting covers topics from investment and innovation to pub operations and future trends across the on-trade. Particularly drawn to the culture of gastropubs and community locals, Phoebe enjoys exploring how pubs bring people together and reflect wider shifts in society. Outside of work, she’s usually cooking for friends or enjoying a spicy Marg.

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Former operator challenges VOA evidence on pub biz rates methodology

Former operator challenges VOA evidence on pub biz rates methodology

By Phoebe Fraser

A former multi-site pub operator has accused the Valuation Office Agency of giving a misleading picture of how pub business rates are set, warning the current system effectively taxes turnover rather than property and penalises pubs that rebuild trade.

Pubs end 2025 on a high as December sales jump 5.1%

Pubs end 2025 on a high as December sales jump 5.1%

By Phoebe Fraser

Pubs recorded a strong finish to 2025, with festive celebrations driving meaningful year end growth across the sector, according to the latest NIQ RSM Hospitality Business Tracker.

Heartwood reports strong FY results as CFO steps down

Heartwood reports strong FY results as CFO steps down

By Phoebe Fraser

Heartwood Collection has reported a strong year of financial and operational growth for 2025, as chief financial officer Chris Guy steps down from his role after seven years with the business.