Chef Marco Pierre White launches premium craft lager
The Governor – a full-bodied 4.7% ABV Pilsner-style lager – will be brewed by Manchester-based brewer JW Lees.
It is the second beer from White’s range and will be stocked at White’s restaurants and JW Lees pubs from the start of next year.
The Leeds restaurateur was the youngest chef ever to be at awarded three Michelin stars and has appeared on cooking television shows including MasterChef Australia and Hell’s Kitchen.
He said: “I’ve noticed more interest in premium, small brewer lagers than ever and this is a beer I’ve always wanted to produce."
Familiar flavour
White added: “I wanted something that gave the perfect balance of malt and hop, British in its roots with a familiar Pilsner flavour."
Ten sites in England – including the first-pour venue Mr White’s Chophouse in Manchester – will stock the lager this month.
White said: “Discerning drinkers will be able to enjoy their beer in the knowledge that it was brewed with the best-quality ingredients by a family of brewers in the UK.”
William Lees-Jones, managing director for JW Lees said: “We’ve been brewing beer with Marco since 2011 and it’s a privilege that he has trusted us to collaborate on his new lager.
“With over 60 years’ experience brewing lager, we have the knowledge and passion that Marco was looking for to deliver his perfect lager.”
The lager is listed nationally through Matthew Clarke.
