As part of a campaign from Sharp’s Brewery and Surfers Against Sewage, which will run up to 10 April, volunteers over the age of 18 that take part in beach cleans will be able to earn a free pint of Sharp’s Atlantic Pale Ale from one of 31 Stonegate venues in the south-west. The campaign kicked off at the Sloop Inn in St Ives, Cornwall, on 2 April.
Sharp’s Atlantic clean-up pods will be set up outside each participating venue, where volunteers can collect everything they need to join efforts to tackle littering on the region’s coastlines, including branded reusable litter pickers and sacks, before returning to pick up their pint of Atlantic Pale Ale.
Passionate about tackling pollution
Sharp’s Brewery’s marketing controller James Nicholls said: “Being based on the Cornish coast, we’re particularly passionate about tackling plastic pollution on our beaches. By partnering with Surfers Against Sewage and Stonegate Group to run this activity, we hope to encourage more people to join our latest clean-up efforts and we hope the offer of a free pint will be an added incentive.
“The hospitality industry can play a vital role in protecting our environment and we hope this week will leave a lasting legacy across the venues we’re partnering with to lead their own clean-ups and other sustainability efforts in the future.”
Take action now
Sharp’s Brewery has teamed up with The Morning Advertiser in a bid to bring the cask beer category into greater popularity and modernise the sector.
The brewer said: “It’s hugely important for us as brewers to understand the significant challenges facing the cask category and take action now to change the current trajectory and create a positive future.
“Our vision for the cask category is one in which exceptional quality is synonymous with the product and the experience of choosing cask is always positive. We want to foster positive perceptions of cask beer and ensure consumers love it as the exciting, relevant and appealing drink it is.”