Roxy Leisure to open in Cheltenham for its 17th site

By Gary Lloyd

- Last updated on GMT

Bowled over: Roxy Lanes will open in Cheltenham in August
Bowled over: Roxy Lanes will open in Cheltenham in August

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Experiential operator Roxy Leisure is set to open a competitive gaming concept in Cheltenham in August 2023 – marking its 17th UK site.

Roxy Lanes Cheltenham will feature an exciting range of activities including ten-pin bowling, American pool, air hockey, duckpin bowling, a batting cage, karaoke, basketball, shuffleboard, darts and more than 50 arcade games, including basketball machines.

The venue is family-friendly and will open seven days a week with under-18s welcome, when accompanied by an adult, until 7pm on Sunday to Friday and until 5pm on Saturdays.

Founded by Matthew Jones and Ben Jones, Roxy Leisure opened its first Roxy Ballroom site on Boar Lane, Leeds, in 2013, which was followed by its first bowling lane concept, Roxy Lanes, on Bond Street, Leeds, in 2014.

Cardiff and Leicester sites

The group’s most recent Roxy Lanes venue opened in Cardiff in April this year and it has another launch set to take place in Leicester city centre this month (June).

Cheltenham will be the 17th site for the Roxy Leisure group further to its most recent launches in Leicester, Cardiff, Birmingham, Edinburgh, Sheffield, Bristol, Nottingham, Manchester and Liverpool.

Roxy Leisure commercial manager Joel Mitchell said: “Following on from the successful launch of Roxy Lanes Bristol and Cardiff, we’re excited to be heading back down south to open our next Roxy Lanes site, Roxy Lanes Cheltenham.

“The venue will have something for all ages from ten-pin bowling to shuffleboard, karaoke to air hockey and over 50 arcade games for guests to enjoy.”

Exciting and thriving city

In January this year, Roxy Leisure announced plans to open its second site in Birmingham​ for February, while its Digbeth site would be rebranded as a Roxy Lanes.

The New Roxy Ball Room is situated adjacent to Victoria Square, home to Birmingham’s town hall and art gallery.

Mitchell said at the time: “Birmingham is a creative, exciting and thriving city. Thanks to the success of our first Birmingham venue, we're now excited to announce that we will be expanding our Birmingham offering with a second site in the heart of the city centre.

“Of course, guests can still expect our signature ‘booze and ball games’ ethos that we know they have come to love.”

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