Hidden Society in Fitzrovia is set to open at the end of March and aims to blend precision drinks with an atmosphere designed for conversation, discovery and return visits.
The group stated its aiming to establish the site among the Top 50 Cocktail Bars and the venue will feature rich materials, softened lighting and a deliberately conversational layout in its interiors.
It draws inspiration from art, storytelling and Fitzrovia’s creative community, aiming to offer a calmer, more considered alternative to the capital’s high-volume nightlife.
The bar will be positioned for early evenings, industry professionals and loyal regulars with cocktails available that are rooted in classic structures, executed with modern balance and restraint.
Venue details
Nightcap Group's brands:
- Afters
- Barrio Shoreditch
- Brighton i360
- Blame Gloria
- Dirty Martini
- Disrepute
- La Familia
- Luna Springs
- Nikki's Bar
- The Cocktail Club
- The Escapologist
- The Piano Works
- Tonight Josephine
Moreover, in a nod to its name, Hidden Society will have a concealed area within the venue, in a bid to offer guests a sense of discovery and designed to reinforce the bar’s layered, narrative-led approach.
Nightcap Group CEO Sarah Willingham said: “Hidden Society is about returning to the fundamentals of great hospitality - thoughtful service, beautifully made drinks and creating a space where people feel immediately at ease.
“Fitzrovia has such a strong creative energy and we wanted to create a bar that complements that - somewhere calm, considered and genuinely welcoming.”
Last February, the group acquired Brighton’s i360 tower, representing an exciting step for the business, it said at the time.
Company results
Furthermore, in a trading update last year, Nightcap turned a £4.8m company EBITDA loss into a £1.5m profit, it reported in its full year results from October 2024 to October 2025.
At the time, the business said it was targeting both national and international roll-out potential for The Piano Works and was looking for appropriate sites in 10 different cities across the UK.
It added: “We remain actively engaged in identifying new acquisition opportunities that complement our portfolio and align with our long-term growth strategy.
“Nightcap remains confident in achieving its medium-term ambition to more than double the size of the estate, enhancing its position as one of the leading experiential hospitality groups in the UK.”
