World Cup beer boost could bring pubs £275m

Football soccer ball on grass field on stadium. Sport
BBPA data: World Cup could deliver £275m beer sales (Getty Images/iStockphoto/NiseriN)

Pubs could benefit from a £275m beer sales boost during the World Cup if England reach the final, new analysis from the British Beer and Pub Association (BBPA) has suggested.

The trade body said around 55m additional pints could be poured across the tournament, equating to an average of 1,240 extra pints per pub, or around 14 extra kegs.

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Highest rates

However, the BBPA warned England fans would pay some of the highest beer duty rates of any World Cup nation, with 54p in duty paid on each pint.

This is higher than England’s Group L competitors, with Ghana levying 44p per pint, while Panama and Croatia charge 13.8p and 12.6p respectively, according to the trade body.

The BBPA said the World Cup would provide an important trading opportunity for pubs, supported by the Home Office’s decision to extend licensing hours for selected fixtures during the tournament.

Chief executive Emma McClarkin said: “The World Cup will be an important boost for Britain’s pubs and brewers, bringing fans together in the nation’s living room. You simply cannot beat the cheers from a packed pub, a perfectly poured pint in hand, and the electric atmosphere as matches unfold.

“Pubs are the best places for community spirit and celebration, and I’d urge everyone to support their local this summer and head to the pub to watch the matches and make memories.”

Beer duty pressure

The analysis follows wider calls from the BBPA for the Government to reduce beer duty, with the trade body warning pubs continue to face high employment costs, energy bills and some of the highest beer duty rates in Europe.

McClarkin added: “Government can further support our pubs and brewers by cutting beer duty to the European average so we can keep a pint affordable for all.”

The BBPA said it remained committed to working with the Government on a long-term plan to lower bills, cut beer duty and VAT, and reduce the regulatory burden facing pubs.

The figures come after recent BBPA research found lower strength beer sales had grown sharply since changes to the alcohol duty regime came into force, with sales reaching 912m pints following the introduction of a lower tax rate for drinks of 3.4% ABV and below.

Earlier this year, wine and spirits leaders also warned duty increases were adding further cost pressure across the sector, with trade bodies calling for the Government to recognise the cumulative impact of alcohol duty, VAT, business rates and employment costs on hospitality.