Analysis from card machine provider Dojo found the fixture delivered one of the biggest trading uplifts of the tournament so far, despite England losing the match on Wednesday night.
Further data from Heineken UK’s managed operator pubs showed total sales were up 178% compared with the same date last year, while drinks sales rose 203% and food sales increased 35%.
Heineken UK’s Star Pubs said the fixture was believed to have delivered one of the biggest Wednesday nights in pub history.
Hydration break peak
Spending peaked during the hydration break at 21:30, when it was up 204% compared with a typical Wednesday.
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Dojo said spending also rose sharply before kick off, with fans arriving hours before the match. The final ten minutes before the game started were among the busiest trading windows of the evening, with spending up 188%.
Spend fell from 188% to 109% as the match kicked off, and half time then triggered a rush back to the bar, with spending up 197% in the 20:50 window.
The uplift continued after the match, with spending still up 99% at 23:00 as fans extended their evenings despite the result.
Beer and cider
Heineken UK data showed cider sales were up 299%, lager sales rose 204%, stout increased 134% and ale was up 74% compared with the same date last year.
Cruzcampo sales were up 337%, while Birra Moretti rose 239%. In cider, Strongbow Dark Fruit was up 229%, while Inch’s increased 220%.
Lawson Mountstevens, managing director of Heineken UK’s Star Pubs, said: “It may not have ended the way we hoped, but last night showed exactly why watching football in the pub is so special.
“For pubs, we believe this was one of the biggest Wednesday nights ever, and a welcome boost for publicans who worked incredibly hard to give fans a brilliant place to watch. Win or lose, nights like this prove the pub is where the nation comes together.”
City spending
Birmingham recorded the biggest average uplift, with spending up 206% compared with a typical Wednesday. Liverpool followed at 159%, while Sheffield was up 134%.
London, Leeds, Brighton, Newcastle and Bristol also recorded strong increases.
Dojo head of research and insights Charlie Ashworth said: “England fans got out and supported in a way we’ve never seen before. The data speaks for itself.
“This was a massive boost for pubs and bars up and down the country, and a real testament to what these venues mean to people when the big occasions come around.”
He added bar staff had “played an absolute blinder” throughout the tournament.
The figures follow previous data showing England fixtures have provided major trading boosts for pubs, including the late night Mexico match earlier in the tournament.
However, recent Barclays data also showed consumers remain cautious, with pub, bar and club transactions rising faster than overall spend in June.
