The group that operates Revolution, Barbara’s Bier Haus, Circuit and Founders & Co brands will shut the current venue on Saturday 25 July before the revamp begins.
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The investment forms part of the group’s ongoing programme to convert selected former Revolution and Revolución de Cuba sites following its acquisition of multiple venues earlier this year. Birmingham will become the latest city to welcome the Bonnie Rogues concept, joining a growing portfolio of experience-led venues across the UK.
Entertainment-led party bar
Bonnie Rogues has been developed as a live entertainment-led party bar, combining live music, sport, karaoke, food and drink with high-energy programming throughout the week. The concept is designed to appeal across multiple dayparts, from after-work drinks and food, through to late-night entertainment and weekend trading with Sunday roasts and relaxed sittings.
NEOS Hospitality CEO Russell Quelch said: “The continued roll out of Bonnie Rogues reflects our confidence in the strength of the concept and the opportunity we see in experience-led hospitality.
“Birmingham is an important city for us, with Barbara’s Bier Haus already seeing great trade in the city and Bonnies now forming part of our wider cluster strategy. It has a vibrant social scene and also a strong demand for venues that offer more than just food and drink.
Significant investment
“We’re making a significant investment in the site to create a destination that can trade successfully throughout the week and we’re excited to bring Bonnie Rogues to Birmingham later this summer.”
The Birmingham investment follows a series of strategic conversions across the NEOS estate as the business continues to evolve its portfolio around brands that deliver experience-led concepts and maximise trading opportunities across the week.
Formed in 2024, NEOS Hospitality now operates a portfolio of 40 venues nationwide, including Bonnie Rogues, Barbara’s Bier Haus and Circuit, following its acquisition of multiple Revolution and Revolución de Cuba sites.
