The pub, named Piccadilly Hall, will open at the former Coyote Ugly site within the London Trocadero on Shaftesbury Avenue, near Piccadilly Circus.
The development forms part of property owner Criterion Capital’s wider plans to redevelop the Trocadero as a hospitality and entertainment destination.
Join our WhatsApp channel: The Morning Round-Up
Get the biggest pub trade stories straight to your phone. Listen to our one-minute daily news briefing and receive breaking news, exclusives and sector updates throughout the day....just remember to turn notifications on in top right corner!
The venue will span more than 3,600sq ft, with capacity for approximately 280 customers.
The pub will operate from 7am to midnight, seven days a week, serving food until 10pm.
It will be managed by Hamid Da Silva, formerly manager of JDW’s Barrel Vault at St Pancras International.
Da Silva said: “We are confident that the pub will be a great addition to the area, offering great value food and drink for local people, workers, theatregoers and visitors from around the world.”
West End expansion
Located beneath Criterion Capital’s Zedwell Piccadilly Circus hotel, the pub will have direct internal access for hotel guests.
Criterion Capital Group chief executive Vaq Farooq said: “Our food and beverage offering is expanding rapidly, and we are thrilled to be partnering with JD Wetherspoon.”
He added that the development would provide visitors with a more accessible food, drink and accommodation offer in central London.
The opening follows JDW’s recent trading update, which outlined plans for up to 25 additional managed and franchised pub openings during the current financial year, alongside an 8.2% increase in like-for-like sales.
The operator currently has 797 managed pubs and 25 franchised sites.
