Comedians in crisp contest ask licensees to help

Stephen Fry, Jimmy Carr, Al Murray and Frank Skinner have joined forces with Walkers to raise money for Comic Relief through comedy inspired crisps.

Four new flavours, Stephen Fry up, Jimmy Con Carne, Steak & Al Pie and Frank Roast Dinner each championed by the respective comedian, will go head to head in a competition to see who sells the most.

For every pack sold 5p will be donated to the cause.

The winner will be announced on Red Nose Day (18 March) and the loser will be waxed.

"Our mischievous comedians will be pouring blood, sweat and tears into this campaign and will relying on retailers and licensees to help them rise to victory," said Walkers' marketing director Miranda Sambles.

The company hopes to raise £1m through the activity.

Comedy Quotes​

Stephen Fry:​ "I am proud to champion the great Fry Up Flavour. My crisps perfectly embody each delicious component of the great British fry up, with layer upon layer of quivering, shivering tastes that keep on giving. It is plain to all that my flavour is infinitely superior to the others, so I look forward to flattening the rather pitiful competition with my frying pan of triumph."

Jimmy Carr: ​"What motivated my choice of Chilli Con Carne was obviously a really bad pun but as luck would have it they're delicious. I'm pretty confident I won't get waxed. The hair on my legs is safer than the hair in a German ladies arm pit. And remember, every packet sold raises money for a great cause!"

Al Murray, The Pub Landlord: ​"What sounds more delicious than steak & ale pie crisps? This is the food of the Brits - I'm going to win on this flavour alone! If Jimmy Carr thinks he can beat me with a bit of chilli then he has another thing coming. This is war!"

Frank Skinner:​ "All my life I've searched for something that was truly worth fighting for — something noble, uplifting and made from potatoes; then came Frank's Roast Dinner crisps. No other comic-championed crisp can be allowed to stand in my way. This is my time. Wake up and smell the gravy!"