Nightclub circular ruled offensive by ASA

The circular for the club night was delivered as a door drop in October 2011 and featured an image of a woman crouching in front of a man with her buttocks on display from beneath her dress. Foam spurted from the man’s crotch.

The text stated: “every Wednesday TEQUILA come and swallow” and “Newcastle ... get ready to be seduced”.

Stage One Events apologised that the circular had caused offence in the local community and said it had been put through doors over one weekend as part of a campaign to launch a new student event.

They said that they had licensed the brand from a franchisor (Tequila UK) and had not created or designed the circular but were responsible for its distribution.

Tequila UK said that the image used in the circular came from their image databank but said that the circular was not designed by them and said that Stage One Events were responsible for any material they used and distributed.

The ASA considered that, as they had licensed the brand from Tequila UK, that Stage One Events were responsible for the circular including its distribution.

It ruled: “The image on the circular was sexually explicit and noted that claims on the circular “come and swallow” and “dedicated to oral pleasure” were clearly intended as sexual innuendo.

“We concluded therefore that the circular was likely to cause serious and widespread offence and was not appropriate for an untargeted medium, where it could be seen by children."

The circular must not appear again in its current form.