On-trade breakfast sales soar

The Harvester, Toby Carvery, Sizzling Pubs and Ember Inns operator said it has seen breakfast sales group wide grow from over six million breakfasts in 2014 to over 230,000 breakfasts per week this year to date.

M&B - which also owns brands All Bar One, Browns, Miller & Carter, Vintage Inns Nicholson’s - conducted its own extensive research into the ‘Breakfast Out’ trend which has discovered that while there is great variation in the contents of the British breakfast plate, the Full English is still very much king in the UK.

The research also confirmed much of what M&B had suspected for some time – a new era of eating breakfast out is in full flow in the UK.

M&B’s research has revealed that over a third of Brits eat breakfast out more than once a month and that almost half the nation cite the Full English Breakfast as its favourite breakfast dish.

The survey also found that 50% of people enjoy having breakfast with company, while more than two-thirds are happy to try more adventurous breakfast options.

The company said that spotting the trend early has been key to its continuing success in breakfast foodservice sales. The company has recently introduced a breakfast section to the menus of many of its pubs and restaurants that hadn’t previously offered full range breakfast service such as Sizzling Pubs and All Bar One.

Jo Hudson, from M&B said: “There has been huge pressure on pubs and restaurants over the last decade or so. The industry has had to change its offer and evolve to survive and prosper. But it has been clear for some time that eating breakfast out is a new and growing trend and that we are perfectly placed to take advantage of the movement. We have been concentrating much of our effort on breakfasts right across the group in 2015, fuelling the nation first thing in the morning.”