Greene King announces 'milestone' tenth Hive pub
The Albert Tavern in South Norwood, London, which will be operated by the Tammy Hardy franchise, has been modernised by a complete refresh throughout with new lighting, furniture, decorations, and flooring in line with the Hive Pubs brand and concept.
Greene King pub partners managing director Wayne Shurvinton said: “It is fantastic to reach the milestone of our tenth Hive Pub opening with our £100,000 investment in the Albert Tavern.
“We are really pleased with the success of our Hive Pubs so far and look forward to opening even more in the coming weeks and months.”
Proven branded concept
The pub is expected to offer a range of food and drink including a menu of pub classics curated by the food team at Greene King and paired with tasty deserts.
As a Hive Pub, sport will be a key part of the offer at the Albert Tavern and the pub has been equipped with both Sky and BT Sport subscriptions.
Aimed at those with experience of running a pub, the Hive Pub franchise agreement gives licensees a ready to trade pub within a proven branded concept for just £5,000 ingoing cost.
Furthermore, Hive franchisees receive a minimum guaranteed income of £20,000 plus additional income based on performance such as share of turnover and other bonus opportunities including profit share, according to Greene King.
Mutual success
This comes as last Sunday (12 June) saw the operator increase its wholesale prices for draught beer and cider by an average of 4.7%, the first time Greene King has increased its prices since 2019, as a result of high levels of inflation across the sector.
A Greene King spokesperson said: "Like all hospitality businesses, we’re seeing significant inflation across our industry with rising energy prices contributing to significant cost pressures in supply chains.
“Supporting our partners is our number one priority and while we’re absorbing costs ourselves, we have also written to our partners to notify them of our intention to apply annual price changes from 12 June.
"Our success and our partners’ success is mutual, which is why we will continue to help our partners to grow and develop their businesses with wide ranging business support and guidance.”
