For general manager Ian Tottman and the rest of his team at Pernod Ricard UK, the next couple of months will be pretty hectic as the Christmas spirit...
Mamma Mia! Martini Vermouth is being taken back to its Italian roots as part of a major repositioning of the brand.Owner Bacardi-Martini is returning...
Spirits giant Allied Domecq has completed one of the biggest ever surveys of global drinking habits.The results of the six-year research project will...
After blazing a trail through cafés, coffee shops and juice bars, the smoothie phenomenon is set to hit the licensed trade.The Juice Company has set...
A new TV, poster and print advertising campaign designed to entice the 30-something contingent has been unveiled by Diageo's Gordon's Edge brand.The...
During the summer Laurel Pub Company managers have gone back to the classroom to learn about wine. Phil Mellows reports on how they got on.It's half...
Diageo GB has added two strings to the Archers bow with the launch of new lime and cranberry variants.Having successfully broadened the Archers brand...
Ian Botham is threatening to sue Diageo for supposedly breaching his image rights as part of a national advertising campaign for Guinness.Mr Botham's...
Bacardi-Martini is rolling-out a scheme designed to raise the profile and profits of spirits in the on-trade.Following a "mystery shopper" programme...
Allied Domecq is set to add sensible drinking messages to all its packaging and advertising campaigns in an effort to set an industry trend and ward...
Finland's best selling beer, Lapin Kulta, looks set to grow its presence in the UK. By Tom InnesAlthough northern Finland has a well-maintained road...
A lightly sparkling vodka with extracts from exotic herbal aphrodisiacs has been unleashed into the UK white spirit market.Large Distilleries, based...
Bacardi-Martini has unveiled the latest instalment in its TV advertising campaign for Bacardi rum.The new advert, part of the brand's £7.5m "Welcome...
GuinnessUDV (GUDV) has lost the rights to distribute Jack Daniel's whiskey in the UK after US owner Brown-Forman decided to strengthen its links with...
Guinness UDV (GUDV) is looking to coax older drinkers into the growing flavoured alcoholic beverage (FAB) sector with the launch of Gordon's Edge.The...
Scotland's Morrison Bowmore Distillers (MBD) and Italy's Campari Group have joined forces to launch a new joint venture company aimed squarely at the...
Bacardi Breezer has expanded its range of flavours with the introduction of a new Ruby Grapefruit variant. Following the successful launch of Bacardi...
GuinnessUDV (GUDV) is set to give the flagging gin market a much-needed tonic with the launch of a new raunchy advertising campaign for its Gordon's...
Greater awareness is needed so drinkers realise just how much tax is put on spirits, according to the Gin and Vodka Association.Price reductions and...
GBL International has increased its presence in the expanding shots and shooter market with the launch of a new down-in-one concept.VK Vodka Slammas,...
A good climate and increased investment has brought Australian wine to the point of overtaking French in the UK. John Porter offers advice on getting...
Diageo, the maker of Guinness, blamed a decline in beer drinking for a four per cent fall in stout sales in Ireland and one per cent fall overall.The...
Charles Wells has made an unprecedented foray into cocktail culture with the launch of a new pre-mixed concept.In a move that will not be welcomed by...
Tim Haggard left his high-flying accountancy job to find himself, five years later, at the forefront of the Bad Jelly brand. Phil Mellows reportsIt's...
While vodka has overtaken whisky as the pub trade's best-selling spirit, there is still plenty of life left in the dark spirits category. John Porter...
Busy location on coastal main road
Extensively renovated detached public house
Five trade areas (100)
Sizeable refurbished 4-5 bedroom accommodation
Newly created beer garden (125)
Established and popular business...
