The Cask Project

The Cask Project

The Morning Advertiser launched The Cask Project in a bid to re-energise the category and reinstall it in pride of place on the bar of pubs throughout the country.

Cask beer is in long-time decline and, having joined forces with some of the UK’s leading cask beer suppliers – Greene King and St Austell – we want to reinvigorate attitudes within the trade to a product which should be rightly cherished by operators.

Cask beer is a unique product that can only be replicated successfully within pubs but the perception of cask, particularly among younger drinkers, is that it is made and loved only by an ageing male population.

We want to create a real buzz about cask to get pub owners, operators, general managers, bartenders and all pub staff on board and debunk the myths surrounding the drink and educate them on how to make cask work for their business. And by doing this, we can pass on that knowledge, care and skill into cask beer at the bar for customers to get excited about too.

Susan Chisholm talks about quality control at Greene King

The Cask Project

VIDEO FEATURE: Quality time at Greene King

By Gary Lloyd

Greene King quality control manager Susan Chisholm has worked for Suffolk-based brewer and pub operator Greene King for 45 years so she knows a lot more than most in the business.

Greene King sends out first pins of beer

The Cask Project

Greene King launches new seasonal ales via pins

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has launched small containers of beers – 4.5-gallon pins – with its latest seasonal cask ales: Ale Fresco and New Tricks.

Is it possible to make cask beer stay fresh for longer?

The Cask Project

Extending the life of cask beer

By Gary Lloyd

One of the biggest challenges around delivering an epic cask offer remains shelf life, so the ability to extend the lifespan of what is a quintessentially British product could be just the silver bullet the category needs.

Greene King food and beer pairings for summer

The Cask Project

Ideal food pairings for golden cask ales

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has come up with some great food pairings for its golden cask ales to make the most of the hot weather.

Adnams draymen complete cellar training course

The Cask Project

Adnams puts draymen through cellar training

By Gary Lloyd

Brewer, distiller and pub operator Adnams has put 12 draymen through a BII qualification so they can advise their customers with confidence about how to store, handle and dispense cask ales.

SIBA homebrew competition winner picks up national listings

The Cask Project

Homebrew beer winner to hit UK pubs

By Gary Lloyd

A hazy pale ale named the best homebrew in the UK is set to hit pubs and bars across the UK after winning a competition run by the Society of Independent Brewers (SIBA).

Greene King to launch pins in July 2023

The Cask Project

Greene King invests in cask’s future with launch of pins

By Gary Lloyd

Greene King Brewery will launch cask pins to the market this July with the belief the 4.5-gallon unit container will be a key in ensuring quality for its beers – and helping secure the future of cask ale.

Otter Brewery launches 'new category' beer Fresh Ale

The Cask Project

Otter Brewery launches ‘new category’ beer

By Gary Lloyd

Family-run Devon business Otter Brewery claims to have launched a new category of beer that “bridges the gap between craft, cask and lager”.

Black Sheep Brewery to host Drink Cask Beer Festival for second year

The Cask Project

Black Sheep Brewery to host 2nd cask festival

By Gary Lloyd

Black Sheep Brewery is hosting a free-to-attend beer festival this weekend (28-30 April) that will feature beers from Yorkshire brewers such as Timothy Taylor’s and Saltaire.

Demand for Hogs Back Brewery cask from pubs rises

The Cask Project

Hogs Back sees uplift in cask demand from pubs

By Gary Lloyd

Demand for cask ales from Surrey-based Hogs Back Brewery is rising towards pre-Covid levels as the brewer has secured listings with a number of pub operators for its brands and new variants.

Big Hug and Greene King release charity beer

The Cask Project

Big Hug teams up with GK for charity drive

By Gary Lloyd

Socially conscious beer brand Big Hug has teamed up with brewer and pub operator Greene King (GK) to launch a collaborative version of its Pave The Way (4.6%) pale ale for GK’s seasonal cask calendar.

Shepherd Neame launches second Cask Club beer of 2023

The Cask Project

Fire power launch from Shepherd Neame

By Gary Lloyd

Shepherd Neame has released a sequel beer for its returning Cask Club initiative called Dragonfire (4.5% ABV).

The importance of quality for the cask beer sector

The Cask Project

FEATURE: Cask gets a bad reputation at times

By Gary Lloyd

Cask beer is vital for north-west-based Robinsons Brewery but it must offer something on keg to boost its brand portfolio that is interesting and innovative – and quality is key to this.

Greene King to launch beer made by apprentices

The Cask Project

GK to launch apprentice-collaboration beer

By Gary Lloyd

Brewer and pub operator Greene King will release its limited-edition Spring Break cask beer, which was created last year in collaboration with the National Brewing Apprentice Programme.

Shepherd Neame launches Cask Club Passport

The Cask Project

Shepherd Neame Cask Club Passport ready for take off

By Gary Lloyd

Kent brewer and pub operator Shepherd Neame has launched its Cask Club Passport for 2023, which encourages customers to support the category while offering rewards to drinkers.

How can we get younger people into hospitality jobs?

The Cask Project

A reason for young people to work in pubs

By Gary Lloyd

Making a pub great will, inevitably, make hospitality a more attractive place to work and forge a career – and that goes is true for both management and subordinate staff, according to Robinsons Brewery.

Bruha Brewery announces seasonal cask beers for 2023

The Cask Project

Bruha Brewery to roll out 9 seasonal cask beers

By Gary Lloyd

East Anglia brewer Bruha Brewery will roll out a series of seasonal cask beers throughout 2023 with the aim of broadening the horizons of on-trade customers.

Brewhouse & Kitchen cask and experiences sales up

B&K reports 5.3% lfl cask sales boost

By Gary Lloyd

Brewpub multiple operator Brewhouse & Kitchen (B&K) is bucking the trend on declining cask beer sales by recording a 5.3% like-for-like (lfl) growth across its range.

Craft beer brand Northern Monk talks about its love for cask

The Cask Project - feature

FEATURE: The Northern star watching over cask

By Gary Lloyd

As more cool craft brewers turn their hand to making cask beers, Leeds-based Northern Monk admits there has been some clamour for it to do the same.

Disruption is Brewing wins gold at SIBA south-east final

The Cask Project

Disruption is Brewing wins SIBA regional final

By Gary Lloyd

A cask beer with flavours of mango, blueberry and tropical fruit from Disruption is Brewing has scooped top prize at the SIBA South-East Independent Beer Awards.

How Robinsons is ensuring better quality cask at its pubs

The Cask Project

Robinsons rewards pubs for cask quality

By Gary Lloyd

Stockport-based brewer and pub operator Robinsons has rewarded 88 of its pubs after they achieved 90% or above in their 2022 cask beer quality audits.

What is happening to Titanic Brewery?

The Cask Project

SOX acquires White Horse Brewery

By Gary Lloyd

South Oxfordshire Brewery has acquired neighbouring White Horse Brewery for an undisclosed sum.

Raising a glass: Greene King and Jeff Stelling partner up to celebrate cask

THE CASK PROJECT

Greene King teams with Jeff Stelling to celebrate pubs

By Amelie Maurice-Jones

Greene King has recently hosted its fifth event with sports presenter Jeff Stelling as part of a series of evenings that celebrate British pubs, cask beer and quizzes.

Beer focus: The MA's Ed Bedington urges operators to put cask back in the heart of business

The Cask Project - opinion

Are we missing the best footfall driver?

By Ed Bedington

As January makes way for February and the colder miserable months continue to bite, pubs will be eager to look for ways to drive punters over the threshold.

Initiative comeback: The Shepherd Neame Cask Club was launched in 2019

The Cask Project

Shepherd Neame’s Cask Club returns

By Nikkie Thatcher

Kent brewer Shepherd Neame has announced it is bringing back its real ale initiative Cask Club next month (February).

What will it take to save the cask ale category?

The cask project – opinion

Seeking the silver bullet(s) to save cask

By Gary Lloyd

Writing and compiling stories for The Cask Project has led me to believe the under-threat category of cask ale could be improved vastly with a handful of changes.

Smaller serving units for cask beer from Greene King

the cask project

Greene King to launch cask pins

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has claimed to be the first major cask brewer to launch cask pins – a 4.5-gallon unit container – to market this summer following a seven-figure investment.

Hogs Back launches two low alcohol beers and PoS support

the cask project

Hogs Back releases two low alcohol beers

By Gary Lloyd

Surrey-based Hog Back Brewery has urged communities to support their local pubs this month by launching two low and no alcohol beers and adding new PoS support for its flagship beer.

Molson Coors opinion on making cask a pub USP

the cask project

Let’s make cask ale a true USP

By Mark Bentley, category management controller and beer sommelier, Molson Coors

A fresh pint of cask ale, perfectly served, is one of life’s great pleasures and a genuine unique selling point (USP) of the great British pub.

Proper craft beer: future for the cask category is

THE CASK PROJECT

Cask category 'building back steadily'

By Rebecca Weller

The future for cask is “bright” as the category "builds back steadily" post-pandemic, but more must be done to educate people on the craft of cask, according to Wadworth Brewery managing director Toby Bartholomew.

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