Marketing

Brand activity

Brand activity

Be prepared Unilever Foodsolutions Knorr Patak's prepared sauces help pub caterers to bring an intense flavour to their meals. Using a blend of...

Get on the trail

Get on the trail

In many of the pubs around The Publican's Central London office, brown leaflets can be found dotted about on tables and scattered, half-read, on bar...

Portman Group drops Proof of Age Cards.

Portman Group drops Proof of Age Cards.

By The PMA Team

The Portman Group to stop issuing Proof of Age Cards. 18 year-olds will no longer be able to get the Portman Group's Proof of Age Card from the end...

Venus rising

Venus rising

Fly Pink, a new women-only airline, takes to the skies later this year from Liverpool's John Lennon airport. The launch follows a wealth of other new...

BrandsBriefs

BrandsBriefs

Innis & Gunn at the Fringe Innis & Gunn oak-aged beer is sponsoring a series of gigs at the Edinburgh Fringe Festival's Acoustic Music Centre...

Mighty marketing?

Mighty marketing?

Advertising is key to ale's growth - but are brewers getting it right? The dwindling marketing budgets afforded by some of the national brewers to...

Soft options

Soft options

Drinking trends are changing in the light of the smoking ban and other influences. So could we be ready for the Chinese tea-house? Andrew Jefford tests the water and tries beer in a bowl

Glass ceiling

Glass ceiling

The cost of waste disposal has doubled in some pubs with the move to non-returnable bottles. Kelly Smith investigates ethical and cost-effective...

MARKETING MUSCLE

MARKETING MUSCLE

A round-up of the latest campaigns Gaymers Gaymer Cider Company has thrown £4m behind Gaymers Original - the largest investment the company is...

Ideas to inspire

Ideas to inspire

Whether it's cocktails, shots or long drinks with mixers, the beauty and appeal of spirits is their flexibilityTraining to help pubs make spirits...

BrandsBriefs

BrandsBriefs

Cellar Trends builds range Cellar Trends is beefing up the range it offers pubs after winning the rights to a new tranche of brands. Gruppo Campari...

MARKETING MUSCLE

MARKETING MUSCLE

A round-up of the latest campaigns Mateus Rosé Mateus Rosé has invested £1.5m in a new TV advertising campaign for the summer. To drive home the...

Plan of action

Plan of action

The long-awaited revised Alcohol Harm Reduction Strategy has received tentative backing from the trade. Pubs and the drinks industry have gone...

BrandsBriefs

BrandsBriefs

Father's Day ads for Coors Coors is to launch a series of posters in Yorkshire for its 3.7% abv Stones ale. In an advertising campaign designed to...

Reassurance needed

Reassurance needed

THE PUBCO boss points at the fonts for Stella Artois, Artois Bock and Peeterman Artois, InBev's 'famille Artois', in one of his pubs. "What are they?...

BrandsBriefs

BrandsBriefs

HA! HA! calls the shots HA! HA! Bar & Canteen is serving up a range of tennis-themed drinks as the season gets going with the Artois...

BrandsBriefs

BrandsBriefs

Red Bull pilots take flight Red Bull is bringing a new type of motor sports to London for the first time this summer. The Red Bull Air Race World...

MARKETING MUSCLE

MARKETING MUSCLE

A round-up of the latest campaigns Pimm's Pimm's is to receive its first national advertising campaign as Diageo ploughs £3.5m into the summer...

Glass war

Glass war

By Gareth Iacobucci

"We've had no deaths, but we've had a couple of throat slashings, and if we can prevent one death, it's worth doing."In the face of emotive comments...

Loyalty bonus

Loyalty bonus

Maggie Pattinson tells Ewan Turney how a loyalty-card scheme helped increase barrelage seven-fold inside two years at the Crofters, Holbeck,...

MARKETING MUSCLE

MARKETING MUSCLE

A round-up of the latest campaigns Estrella Damm Anheuser-Busch has brought "the beer of Barcelona", its Estrella Damm Spanish 4.6% abv lager, to the...

BrandsBriefs

BrandsBriefs

San Miguel sponsors film fest Premium lager brand San Miguel is sponsoring the 13th Viva film festival, featuring Spanish and Latin American...

BrandsBriefs

BrandsBriefs

Magners backs London Wasps Irish cider brand Magners has extended its sponsorship of premiership rugby union club London Wasps. The deal extends the...

BrandsBriefs

BrandsBriefs

Hidden's way to Amarillo Wiltshire's Hidden Brewery has released its seasonal Hidden Spring cask ale. The 4.5% abv beer, which is bronze in colour,...

BrandsBriefs

BrandsBriefs

Sky's the limit for Sheps' Early Bird and Spitfire Shepherd Neame's Early Bird spring ale is making its seasonal appearance for 2007. The beer is...

BrandsBriefs

BrandsBriefs

Bright outlook for moonshine Point-of-sale material including posters, postcards and table cards are available for Poitin 50 - so-called because this...

Wrong Choice?

Wrong Choice?

By Gareth Iacobucci

It may still claim to be the most popular seaside resort in Europe - but Blackpool and the Pepsi Max Big One rollercoaster at the pleasure beach are...

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Property of the week

KENT - HIGH QUALITY FAMILY FRIENDLY PUB

£ 60,000 - Leasehold

Busy location on coastal main road Extensively renovated detached public house Five trade areas (100)  Sizeable refurbished 4-5 bedroom accommodation Newly created beer garden (125) Established and popular business...

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