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The Lock In Podcast

Has customer behaviour got worse since Covid?

03-Oct-2023 By Ed Bedington

The Lock In podcast is back, and we're taking a look at customer behaviour - are they getting worse? Are we getting worse?

The Lock In Podcast

The Lock In Podcast: The joy of customers, Trip Advisor and online reviews

04-Nov-2020 By Ed Bedington

In this week's episode of The MA's Lock In podcast, Ed Bedington, James Cuthbertson and Heath Ball talk about customer service, bad behaviour and their mutual love of online reviews, including the dreaded Trip Advisor. Tune in to the latest...

Operators ‘outraged’ over paid positive reviews offer

07-Jan-2019 By Nicholas Robinson

Not long into the New Year and already operators are facing new threats against their businesses. On the face of it an email from a stranger suggesting you pay them money for positive pub reviews may, to some, appear innocuous. But the fact is, it poses...

#DigiPubs

Google: Last orders for pubs' digital marketing struggles

08-Mar-2016 By Shane Nolan, Google

Digital marketing doesn’t have to be difficult and costly as Shane Nolan, director UK & Ireland SMB at Google, explains.

EXPERT INSIGHT

10 tips on getting your pub website to click

27-Apr-2014 By Mark McCulloch

Mark McCulloch, former head of marketing at Pret A Manger and YO! Sushi, and founder and CEO of consultancy WE ARE Spectacular, offers tips on making sure your website is fit for purpose.

Video: Kopparberg TV advert pushes provenance message

20-Jun-2013 By Jessica Mason

Kopparberg has a new TV advert which puts ingredients, refreshment and provenance at the heart of its message.

New Google business tool can benefit your pub

07-Nov-2012 By Michael Kheng

I recently stumbled upon what I think to be a great marketing tool from Google, ‘Google Business Photos’. Increasingly people search for businesses online. Google’s Street-view can bring them down your road but Business Photos brings them right into your...

Perfect pint campaign launched

12-Jul-2011 By Adam Pescod

BOC Sureserve, the leading supplier of dispense gas for beer, has launched a campaign to draw awareness of what makes a perfect pint. The 'We...

Sizzling Pubs launches second TV campaign

21-Jun-2011 By Lesley Foottit

Mitchells & Butlers brand Sizzling Pubs has launched a second TV campaign to run until mid August. Two adverts will run on ITV for three months...

Mark Daniels: Google Wave - Wave, and we'll all Wave back

11-Mar-2010

I love Google. I've made no bones about that going back as far as my days as a BDM in the realms of the Internet software industry. Almost...

Mark Daniels: Google - helping customers drive 177 miles to find me...

03-Jun-2009

Online marketing, we're told, is now the only way to advertise. "Where would you look if you were trying to find somewhere different to go for a...

Mark Daniels: From beer goggles to e-mail goggles

08-Oct-2008

Have you ever woken up the morning after a heavy drinking session, thinking how amazing it was that you managed to cross the road safely from the...