Grolsch

Grolsch makes UK return

21-Sep-2020 By Nicholas Robinson

Grolsch will return to the UK on-trade after its 35-year presence here ended last November.

Major marketing push for Grolsch

05-Jul-2012 By Robyn Black

A bigger bottle, new fonts, glassware and a major marketing push all form part of a rebrand for Dutch lager Grolsch.

Cobra, Grolsch and Stella Artois are CoolBrands

02-Oct-2009 By Sonya Hook

Cobra, Grolsch and Stella Artois have all been recognised as three of this year's CoolBrands. The annual list, which is compiled by the Superbrands...

New Grolsch promotion targets on-trade

18-Sep-2009

Molson Coors is launching a £13m campaign next month to promote Grolsch. It involves four different elements. An advertising campaign will run on...

Going Dutch

15-Sep-2008

In the Grolsch brewery, in Enschede, a two-hour drive east of Amsterdam, there is a giant snaking gangway that stretches the length of the building....

In Brief

03-Jul-2008

Grolsch gets new bottle Coors Brewers has redesigned the bottle for Grolsch beer. The updated design, which features a "slimmer shape" and...

NewsDigest

14-Feb-2008

The Scottish Government is tackling supermarkets and off-licences over alcohol abuse by forcing them to contribute to the social cost of "bevvy...

'Quirky' Grolsch gets £8m spend

10-Jan-2008 By Rosie Davenport rosie.davenport@william-reed.co.u

Coors Brewers is putting Grolsch back in the spotlight, splashing out £3m on its TV return. The brewer wants to play up to the beer's "quirky Dutch...

New TV sponsorship for Grolsch

04-Jan-2008

Grolsch lager will be seen back on UK TV screens every week this year, following a new £3m deal to sponsor Channel 4's primetime Original Comedy...

City diary

29-Nov-2007 By The PMA Team

Undercover operations in green light district We've all heard share-buying theories over the years. The sale of Grolsch to SABMiller reminds City...

SAB Miller buys Grolsch

19-Nov-2007

SAB Miller has agreed to buy Dutch brewer Grolsch for €816 million. The proposed takeover will not affect the distribution agreement for Grolsch in...

Taste test

15-Feb-2007

THIS WEEK: Grolsch Weizen A 5.3% abv brew, launched to take on S&NUK and InBev in the wheat-beer sector Marcus Ellerby 25, student, London I am...

Grolsch has gone green

18-May-2006

Grolsch has officially gone Dutch, after announcing the launch of its "Green Light District" promotion last week. Members of the sales and brands...

Grolsch puts fast-pour Professional on trial

15-Sep-2005

Coors Brewers is hoping to take Grolsch upmarket with a new continental fast-pour font. The Grolsch Professional is on test in 100 outlets, including...

Grolsch given £5m ad boost

24-Mar-2005

Coors is pumping more than £5m into a new TV marketing campaign for its premium lager brand Grolsch. Dutchman Ronald Topp returns as the central...

Autumn gardens: Fill that awning gap

17-Sep-2004

Licensees are trying various methods to extend outdoor use.It sounds like the perfect riposte to the contradictory British weather - the heated...

Coors introduces 'Safer Than Glass' glasses for summer

10-Apr-2003

With summer approaching, Coors is introducing two plastic "Safer Than Glass" (STG) beer glasses for its Dutch Grolsch brand.The STG, sourced from...

Coors in £2m spend on branded glasses

10-Apr-2003

Coors Brewers has set aside £2m to ensure 50% of all Carling and Grolsch is served in branded glasses by 2004. The brewer will introduce the...

Brewers turn up heat for summer

12-Jul-2000

Britain's major brewers are backing their big beer brands with some major summer advertising.Whitbread kicks off a new animated campaign for...