The platform includes personalised features designed to help users access resources across physical, social, emotional, career, financial and legal wellbeing.
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It also includes wellbeing programmes, a regular pulse check tool, resilience advice, relaxation resources, mental wellbeing support and webinars.
Users can also access the charity’s wider support services through the platform, including live chat.
Personalised support
New features include Wellbeing Pulse, a weekly check in to help users track changes across different areas of wellbeing, and Wellbeing Check, which assesses wellbeing across career, emotional, social, financial and physical health.
The platform also includes a curated For You section, which recommends content and programmes based on a user’s Wellbeing Pulse, alongside offers and discounts.
Joby Mortimer, director of charity operations at the Licensed Trade Charity, said: “People are the driving force behind the hospitality industry. Ensuring support is accessible, relevant and easy to find is crucial.
“We know that people’s wellbeing journeys are always changing, so the support available to them should reflect that. That’s why we have enhanced our Wellbeing Platform to be more personalised than ever before, helping even more people access the resources they need, when they need them.”
Sector support
The Licensed Trade Charity has supported people in licensed hospitality for more than 230 years.
In 2025, the charity supported 45,000 people through services including wellbeing support, practical advice, financial assistance, a 24 hour confidential helpline and employee assistance programmes.
The launch also follows previous LTC warnings around the cost of poor wellbeing, with the charity reporting last year a 63% increase in calls to its helpline and estimating, with KAM, that absenteeism was costing hospitality at least £305m a year.
The launch follows a period of fundraising activity for the charity, which last week reported that its inaugural JOGLE Pub Run had reached Land’s End after a 900 mile challenge from John o’ Groats.
The event, led by endurance runner Gary McKee MBE, raised funds and awareness for LTC’s support services for people working across licensed hospitality.
